Tim Hortons has teamed up with Upper Deck to celebrate the 10th anniversary of its NHL hockey cards. Fans now have the chance to win autographed cards and golden prize cards, which could lead to a trip to meet NHL superstar Sidney Crosby and attend the 2025 Stanley Cup Final.
This year’s card collection features 120 base cards, along with special prize cards that may include autographed player cards.
Some cards even contain pieces of jerseys worn by stars like Auston Matthews, Connor McDavid, Cole Caufield, and Connor Hellebuyck. Hope Bagozzi, Chief Marketing Officer for Tim Hortons, expressed excitement about the opportunity for fans to own a card featuring a piece of a superstar’s jersey and an autograph. She emphasized the thrill of potentially winning a meet-and-greet with Sidney Crosby or a trip to the Stanley Cup Final.
Collectors can also win additional prizes, including framed sets of this year’s hockey cards, a $500 Esso gift card, Sportsnet+ Premium subscriptions, and free coffee, tea, or donuts from Tim Hortons. Each pack of cards costs $1.50 with the purchase of any beverage (excluding espresso shots and Coca-Cola products) or $1.99 without a beverage purchase.
For those interested in reselling, complete sets of the 2024-25 Tim Hortons hockey cards have sold on eBay for as much as $1,795. Additionally, an ultra-rare autographed and framed Sidney Crosby Timbits Card is currently listed on eBay for $18,787.
Tim Hortons will also host hockey card trade nights where collectors can swap cards to complete their sets. These events are scheduled for Thursday, Nov. 7, and Nov. 14, from 6 p.m. to 8 p.m. A list of participating locations can be found on the Tim Hortons website.
To help organize their collections, fans can purchase a collector’s binder for $19.99 at participating restaurants.
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