KANSAS CITY — Limited-time menu items are becoming a key focus for food innovators in the fast-food industry.
McDonald’s Introduces Chicken Big Mac
McDonald’s has revamped its classic Big Mac by launching the Chicken Big Mac. This new sandwich features two tempura-battered chicken patties in place of the traditional beef patties. It retains all the original toppings found on the Big Mac. The Chicken Big Mac is now available at participating locations across the United States while supplies last. Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA, expressed excitement about this homage to a beloved menu item, aiming to introduce it to a new generation of fans.
Whataburger Launches Spicy Bacon Blaze Jalapeño Double
Texas-based Whataburger has unveiled a limited-time spicy option: the Bacon Blaze Jalapeño Double burger. This new item includes two beef patties, jalapeño ranch, jalapeño cream cheese, crispy bacon, aged cheddar, and jalapeño slices, all served on two toasted 5-inch buns.
Scott Hudler, Senior Vice President and Chief Marketing Officer at Whataburger, believes this burger will quickly become a favorite among guests looking for a flavorful kick.
Zaxby’s Brings Back Fan Favorites
Zaxby’s is reintroducing two popular limited-time offerings nationwide. The Asian Zensation Zalad features hand-breaded chicken tenders or marinated grilled chicken combined with chopped greens, red cabbage, carrots, wonton strips, Asian slaw, and honey sesame teriyaki sauce.
Alongside the salad are Zaxby’s vegetable egg rolls, filled with shredded cabbage, carrots, green onion, and seasonings.
Patrick Schwing, Chief Marketing and Strategy Officer at Zaxby’s, noted that the Asian Zensation Zalad consistently ranks as a fan favorite.
These limited-time offerings reflect the ongoing trend of fast-food chains innovating their menus to attract customers with new flavors and experiences.
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