Chipotle is bringing back its popular Halloween tradition, the “Boorito,” on October 31.
For this special event, Chipotle Rewards members who come to the restaurant in costume can enjoy a discounted entrée for just $6 from 3 p.m. until closing time. This year, the Boorito celebration will also expand to Europe, with a £6/€7 offer available in the United Kingdom and France.
Chris Brandt, Chipotle’s Chief Brand Officer, stated, “As an annual tradition for our fans, we are always looking for ways to enhance our Halloween celebration. By extending hours on college campuses and expanding festivities across two continents for the first time, Boorito will be bigger than ever.”
Extended Hours for College Towns
In addition to the Boorito deal, select Chipotle locations in college towns across the U.S. will stay open until midnight on Halloween. A total of 53 restaurants will extend their hours to accommodate late-night cravings.
Costume Collection with Spirit Halloween
This year, Chipotle has partnered with Spirit Halloween to launch its first-ever costume collection. The collection features five themed costumes: a Chipotle napkin, fork, water cup, burrito, and to-go bag.
These costumes are available online and at select Spirit Halloween stores while supplies last.
The Boorito deal is valid only for in-store purchases and cannot be applied to kids’ meals or catering orders. Customers are limited to one discounted entrée per visit.
Chipotle’s Boorito promotion started in 2000 and has become a beloved Halloween tradition for fans. This year marks the first time it will be celebrated in Europe, making it a truly international event.
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