Chipotle is bringing back its popular $6 “Boorito” deal this Halloween, and for the first time, it will be available internationally. Customers in the U.S., U.K., France, and Canada can enjoy this special offer on October 31.
The Boorito deal allows customers to purchase a discounted entrée for $6 in the U.S. and $7 in Canada. To qualify, customers must visit a Chipotle location in costume between 3 p.m. and closing time on Halloween.
Extended Hours for College Towns
In addition to the Boorito deal, Chipotle is extending its hours in select college towns. On Halloween night, 53 locations will remain open until midnight, allowing students to grab a late-night meal at the special price.
The Boorito promotion has been a tradition since it started in the U.S. in 2000 and expanded to Canada in 2009. This year marks the first time customers in Europe can participate, with entrée prices set at £6 in the U.K. and €7 in France.
Community Engagement
Chipotle’s Chief Brand Officer, Chris Brandt, expressed excitement about expanding the festivities across two continents. “By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever,” he said.
Halloween Costumes Collaboration
In addition to food offerings, Chipotle has partnered with Spirit Halloween to release five themed costumes inspired by its brand. These costumes include designs based on black plastic forks, paper napkins, and foil-wrapped burritos. Each costume is available for $40 and comes in various sizes. Some items are already selling out quickly.
Conclusion
Chipotle’s Boorito deal not only offers a tasty treat but also engages communities through extended hours and themed celebrations. As Halloween approaches, fans can look forward to enjoying their favorite burritos while dressing up for the occasion.
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