Taco Bell has launched a new variety of its popular hot sauce in its New York restaurants.
The fast-food chain’s hot sauce has been a staple since its inception, originally offering only two flavors. By the mid-1980s, Taco Bell introduced the iconic sauce packets that many customers recognize today. Over the years, the brand has expanded its flavor offerings for special promotions.
As of 2024, Taco Bell features five different sauce options, according to their website.
In the Hudson Valley, Taco Bell operates several locations, including three in Poughkeepsie, as well as restaurants in Kingston, Newburgh, Middletown, Fishkill, Chester, West Haverstraw, Monticello, West Nyack, New Windsor, Yorktown Heights, and various spots in the lower Hudson Valley.
According to Parade, Taco Bell is introducing the new Disha Hot sauce across New York state and beyond for a limited time.
This sauce boasts “savory, smoky flavors” and can be paired with the Disha Hot Discovery Box, which includes chips and nacho cheese sauce along with a medium fountain drink for $8.99.
This new addition is a collaboration with singer-songwriter Omar Apollo. The Disha Hot sauce is based on a family recipe passed down through generations.
The Disha Hot sauce can be purchased a la carte for 20 cents. It is included in the limited-edition Disha Hot Discovery Box that features three packets of the sauce along with a Cheesy Gordita Crunch, a Doritos Locos Taco, a Crunchy Taco, chips with nacho cheese sauce, and a medium drink.
Taco Bell Rewards members will have early access to the new sauce and box starting September 24. Some members will also receive a special Taco Bell x Disha Hot liquid-infused vinyl variant of Apollo’s album “God Said No,” available through the Taco Bell app.
Taco Bell’s Chief Marketing Officer Taylor Montgomery stated that this partnership represents an innovative step in menu development. He emphasized that introducing Disha Hot sauce not only adds a new flavor but also honors Taco Bell’s entrepreneurial spirit.
Apollo shared his excitement about bringing his family’s recipe to a broader audience. He expressed gratitude for partnering with Taco Bell to celebrate flavors that reflect his heritage and create new memories with loved ones.
The Disha Hot Sauce contains roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice, and a secret family spice blend.
Luis Restrepo, Vice President of Product Innovation at Taco Bell, noted that this sauce is spicier than their usual offerings but maintains great flavor. He highlighted the significance of sharing Apollo’s family story through this collaboration.
The introduction of Disha Hot Sauce is part of Taco Bell’s ongoing efforts to innovate its menu. Recent collaborations have included partnerships with brands like Yellowbird and Truff’s.
Related topics:
- Taco Bell Fans Shocked by Significant Price Increases at Some Locations
- Power Outages Disrupt Food Supplies at Upstate McDonald’s Locations
- KFC Japan Teams Up with Genshin Impact to Launch Music Video Featuring FLOW