Since its inception, Army Navy has expanded significantly, boasting over 80 locations across the Philippines and plans for international expansion into markets such as Southeast Asia and the Middle East. The brand’s commitment to quality food and excellent service has made it one of the largest fast-casual burger chains in the Philippines and the leading Mexican restaurant chain in the country.
Introduction to Army Navy Brand
Army Navy Burger + Burrito is a fast-casual restaurant chain that originated in the Philippines in 2009. The brand is known for its unique blend of American and Mexican cuisine, serving freshly made burgers, burritos, and a variety of other dishes.
With a military-inspired theme, Army Navy aims to provide a fun and engaging dining experience. The slogan “Come In Hungry, Walk Out Happy” encapsulates the brand’s mission to ensure customer satisfaction.
Cost of Joining Army Navy
Joining the Army Navy franchise involves several financial commitments. Here’s a breakdown of the costs associated with becoming a franchisee:
Franchise Fee: The initial franchise fee is approximately PHP 1.5 million (around $30,000). This fee grants you the rights to operate an Army Navy outlet under their established brand.
Capital Investment: The total investment required to start an Army Navy franchise ranges from PHP 9 million to PHP 12 million (approximately $180,000 to $240,000). This includes costs for equipment, renovations, initial inventory, and other operational expenses.
Royalty Fees: While specific royalty fees may vary, it is common for franchises to charge a percentage of sales as a royalty fee. For Army Navy, this is typically around 3% for marketing contributions.
Renewal Fees: Franchise agreements are usually set for a term of 10 years, with an option for renewal for another 10 years.
Renewal fees may apply at that time.
Understanding these costs is crucial for potential franchisees to assess their financial readiness before committing to the franchise.
SEE ALSO: Chowking Franchise
Conditions of Joining Army Navy
To join the Army Navy franchise network, prospective franchisees must meet certain conditions:
Financial Capability: Applicants should demonstrate sufficient financial resources to cover both the initial franchise fee and ongoing operational costs.
Business Experience: While prior experience in the food service industry is beneficial, it is not strictly required. However, having business management skills can significantly enhance the chances of success.
Commitment to Brand Values: Franchisees must align with Army Navy’s core values of discipline, honesty, and integrity.
A commitment to maintaining high standards in food quality and customer service is essential.
Location Approval: Potential franchisees must select a suitable location for their outlet. The chosen site needs approval from Army Navy’s corporate team to ensure it meets brand standards and market potential.
Training Participation: All new franchisees are required to undergo training programs provided by Army Navy. This training covers operational procedures, customer service standards, and marketing strategies essential for running a successful outlet.
Process of Joining Army Navy
The process of becoming an Army Navy franchisee involves several steps:
Initial Inquiry: Interested individuals should reach out through Army Navy’s official channels or website to express their interest in franchising.
Submission of Application: Prospective franchisees must complete an application form detailing their financial background and business experience.
Review Process: The corporate team at Army Navy will review applications based on financial capability and alignment with brand values.
Franchise Disclosure Document (FDD): Approved applicants will receive an FDD that outlines all terms, conditions, fees, and obligations associated with operating an Army Navy franchise.
Site Selection: Once the FDD is signed, franchisees can begin searching for suitable locations. The corporate team will assist in evaluating potential sites.
Training Program: New franchisees must complete a comprehensive training program covering all aspects of operating an Army Navy outlet.
Store Setup: After site approval and training completion, franchisees can proceed with store setup according to brand specifications.
Grand Opening: Once everything is in place, franchisees can launch their outlets with support from the corporate team during the grand opening phase.
Profit of Joining Army Navy
The profitability of joining the Army Navy franchise can vary based on several factors:
Sales Performance: Average sales figures for an Army Navy outlet can range significantly depending on location and market demand. Franchisees can expect annual revenues that are competitive within the fast-casual dining sector.
Brand Recognition: Being part of a well-established brand like Army Navy can drive customer traffic due to its existing reputation and marketing efforts.
Operational Efficiency: Franchisees benefit from established operational procedures that streamline processes and reduce costs over time.
Support from Corporate: Continuous support from Army Navy’s corporate team in terms of marketing strategies and operational guidance contributes positively to profitability.
Market Trends: The fast-casual dining sector has shown resilience even during economic downturns; thus, franchises like Army Navy have potential for steady revenue streams if managed effectively.
Conclution
In conclusion, joining the Army Navy franchise offers a promising opportunity for individuals interested in entering the fast-casual dining market. With its unique culinary offerings and strong brand identity, prospective franchisees can find success by aligning with its core values and adhering to established operational standards. By understanding the costs involved, meeting necessary conditions, following the outlined process, and leveraging support from corporate resources, new franchise owners can maximize their chances for profitability in this growing industry.
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