Mang Inasal is a beloved Filipino fast-food chain that specializes in inasal, a traditional grilled chicken dish marinated in a unique blend of spices. Founded by Edgar “Injap” Sia II in December 2003 in Iloilo City, the brand quickly gained popularity due to its affordable pricing, generous portions, and the unique offering of unlimited rice. The restaurant’s concept revolves around providing a casual dining experience that celebrates Filipino culinary traditions.
Mang InasalBrand Introduction
By 2010, Mang Inasal was acquired by Jollibee Foods Corporation (JFC), the largest fast-food chain in the Philippines. This acquisition allowed Mang Inasal to expand rapidly, leveraging JFC’s extensive resources and operational expertise. Today, it boasts over 500 outlets nationwide, making it one of the fastest-growing restaurant chains in the country.
Mang Inasal’s menu features a variety of Filipino dishes beyond its signature chicken inasal, including sinigang, sisig, and various rice meals. The brand’s commitment to quality and affordability has made it a favorite among Filipinos from all walks of life.
Mang Inasal Franchise Cost
Starting a Mang Inasal franchise requires a significant investment. The total franchise cost ranges from ₱12 million to ₱18 million. This amount varies based on several factors, including the store type, location, and size. Here’s a breakdown of the costs involved:
Setup Fee: Upon approval of the franchise application, a non-refundable setup fee of ₱1.2 million is required. This fee covers initial support for setting up the outlet according to company standards.
Design Fee: Franchisees must pay a design fee of ₱160,000, which includes architectural designs and engineering plans.
Royalty Fee: Franchisees are required to pay a monthly royalty fee of 5% of net sales.
Advertising Fee: An additional advertising fee of 3% of net sales is also charged monthly.
The total investment includes various support services from Mang Inasal, such as training programs, marketing assistance, and operational support.
see also: Cedele Franchise
Mang Inasal Franchise Conditions
To qualify for a Mang Inasal franchise, applicants must meet certain conditions:
Business Experience: Candidates should have prior business experience or demonstrate strong entrepreneurial skills.
Financial Capability: Prospective franchisees must possess sufficient financial resources to cover the initial investment and operating expenses.
Commitment to Brand Values: Franchisees should align with Mang Inasal’s corporate values and be committed to maintaining the brand’s reputation.
Site Selection: Applicants must propose a suitable site for their outlet.
The location should be in a high-traffic area with good visibility and accessibility.
Training Requirement: All franchisees are required to undergo training provided by Mang Inasal to ensure they understand the operational standards and customer service expectations.
Mang Inasal Franchise Process
The process of franchising with Mang Inasal involves several steps:
Initial Inquiry: Interested individuals should contact Mang Inasal’s franchising division for initial information and requirements.
Submission of Application: Applicants must submit a signed Letter of Intent (LOI) along with necessary documents such as site references, site maps, photos of the proposed location, and lease details.
Site Assessment: Mang Inasal will conduct an assessment of the proposed site to determine its suitability for a new outlet.
Approval and Contract Signing: Once the site is approved, applicants will sign a franchise agreement outlining the terms and conditions of the partnership.
Training Program: Franchisees must complete a comprehensive training program covering operations, management, and customer service.
Store Setup: After training, franchisees can begin setting up their outlet according to Mang Inasal’s specifications.
Grand Opening: Once everything is in place, franchisees can officially open their store to the public.
This entire process typically takes about 45 to 60 days after approval before the restaurant becomes fully operational.
Mang Inasal Franchise Profit
The profitability of a Mang Inasal franchise can vary based on several factors including location, management efficiency, and market conditions. On average, franchises can expect monthly sales ranging from ₱250,000 to ₱400,000 depending on foot traffic and operational effectiveness.
Key Factors Influencing Profitability:
Location: High-traffic areas generally yield better sales figures due to increased customer flow.
Operational Efficiency: Effective management practices can significantly enhance profitability by controlling costs and maximizing sales opportunities.
Market Demand: Understanding local consumer preferences helps tailor offerings that resonate with customers.
Return on Investment (ROI)
The estimated ROI for a Mang Inasal franchise can be achieved within approximately four years if managed well. Given the initial investment range of ₱12 mill ₱18 million, achieving this ROI means generating consistent monthly revenues that cover operational costs while also providing profit margins for reinvestment or personal income.
Conclusion
Franchising with Mang Inasal offers an exciting opportunity for entrepreneurs looking to enter the food industry in the Philippines. With its strong brand recognition, comprehensive support system from Jollibee Foods Corporation, and commitment to quality Filipino cuisine at affordable prices, Mang Inasal continues to be an attractive option for those seeking long-term business success in the fast-food sector.
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