Taco Bell has announced the launch of a new hot sauce, Disha Hot, inspired by the family recipe of singer Omar Apollo. The fast-food chain revealed this exciting addition on Monday, stating that it will be available nationwide starting Thursday.
A Flavorful New Option
Disha Hot is crafted from roasted tomatillos, white vinegar, onions, peppers, tomatoes, lime juice, and a secret spice blend.
Customers can purchase the sauce a la carte for $0.20 or as part of the limited-edition Disha Hot Discovery Box for $8.99 at participating locations.
Taco Bell Rewards Members will have early access to the sauce beginning Tuesday. The Disha Hot packets feature playful messages such as “Hotter in person,” “My mom made this,” and “Who’s Omar Apollo?”
A Meaningful Collaboration
The partnership with Omar Apollo began last year when he expressed his desire to share his family’s Disha Hot sauce with a wider audience. Taco Bell’s Chief Marketing Officer, Taylor Montgomery, noted that the collaboration reflects a meaningful connection with fans.
“When Omar shared the story of his family’s Disha Hot sauce and its unique flavors, we knew this was the kind of partnership our fans would love,” Montgomery said.
Apollo’s mother, Enriqueta, developed the original recipe after opening a Mexican restaurant called El Super Taco after emigrating from Guadalajara, Mexico. Although the restaurant closed before they could serve the sauce to customers, Apollo was inspired to bring it to the public.
“Everyone’s family has that one recipe they believe is worth sharing with the rest of the world,” Apollo stated. “For me, it’s Disha Hot Sauce.
It’s about honoring my heritage and my parents’ sacrifices.”
Menu Highlights
The Disha Hot Discovery Box includes a Cheesy Gordita Crunch, a Doritos Locos Taco, a Crunchy Taco, chips with nacho cheese sauce, and a medium drink. This box is designed to pair perfectly with the new hot sauce.
In addition to this launch, Taco Bell recently reintroduced its Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada to menus nationwide after their initial popularity last summer.
As Taco Bell continues to innovate its menu offerings, fans can look forward to enjoying new flavors and experiences that celebrate both tradition and modern taste.
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