KFC Singapore has announced the appointment of Jaslyn Lam as its new Marketing Director. This change follows the departure of Juliana Lim, the previous Senior Marketing Director, who is set to take on the role of General Manager at Pizza Hut Singapore.
In her new position, Lam will concentrate on enhancing brand development, improving operational efficiency, and driving business growth for KFC. The company highlighted that Lam’s extensive background in both agency and client-side roles equips her with a diverse skill set to achieve significant results.
Lam brings over 18 years of experience to KFC. She previously served as Managing Director at The Atelier & Co., where she collaborated closely with the founder and executive director. In that role, she oversaw operations, marketing strategies, and business development, focusing on providing exclusive luxury experiences for both B2B and B2C clients.
Before her tenure at The Atelier & Co., Lam worked as Business Director at VCCP from 2017 to 2021. There, she partnered with marketing leads and product owners to plan brand strategies and develop go-to-market approaches for various product lines. Her client portfolio included prominent names such as OCBC Bank, Julie’s Biscuits, NTUC Union, National Gallery Singapore, and Mount Elizabeth Hospital.
Additionally, Lam held the position of Global Account Director at Saatchi & Saatchi for nearly three years. In this role, she managed the Pampers account for Procter & Gamble on both global and regional levels. Her career also includes roles at DDB, TBWA, JWT, and other notable agencies.
Juliana Lim, who served as KFC’s Senior Director of Marketing and Innovations for over nine years, played a pivotal role in boosting sales and integrating new industry trends during her time with the company.
Her initiatives included promoting sustainability and introducing immersive brand experiences alongside digital innovations.
Prior to her role at KFC, Lim was the Senior Marketing Director at Pizza Hut Singapore for a decade. Her extensive experience in both brands has positioned her well for her new leadership role at Pizza Hut.
KFC Singapore looks forward to leveraging Jaslyn Lam’s expertise to enhance its marketing efforts as it continues to evolve in a competitive fast-food landscape.