McDonald’s is set to implement significant changes to its restaurant menus and ordering systems as part of an effort to enhance customer experience. A spokesperson for the Chicago-based fast-food chain confirmed that these updates aim to streamline how customers place orders, make payments, and receive their food.
These changes follow recent announcements from McDonald’s, including the introduction of a new Crocs Happy Meal, a mini McFlurry, and the extension of a popular $5 value meal through the winter months.
New Menu Board Strategy
As part of the updates, select McDonald’s locations across the U.S. will begin to “repurpose” their full menu boards. These boards will now primarily highlight promotions and popular items. Customers at these locations will be encouraged to place orders through the McDonald’s app or at self-service kiosks, which accept both cash and credit.
However, customers can still choose to order directly from crew members at the counter.
To assist diners with these changes, many restaurants will introduce “Guest Experience Leads.” These staff members will help guide customers through the new ordering process.
Leadership Insights
Chris Kempczinski, CEO of McDonald’s USA, emphasized the company’s commitment to innovation during a recent Q2 earnings call.
He stated, “We’re digital forward, values-driven, and culture-led. We will continue to reinvent ourselves to meet our customers and restaurant teams where they are today, and where they’re going tomorrow.”
The spokesperson mentioned that customers can expect to see these changes in newly built restaurants going forward.
However, it remains unclear which specific U.S. locations will adopt these updates or the timeline for their rollout.
Changes to Beverage Service
In addition to the new menu board strategy, McDonald’s announced plans to phase out self-serve soda and beverage machines in dining rooms. Instead, beverage stations will be “crew managed,” meaning employees will serve drinks to customers rather than allowing them to fill their own cups. This change aims to create a more consistent experience across all ordering methods, including delivery, drive-thru, app orders, and in-restaurant dining. The transition is expected to take place over the next decade as new restaurants are built or existing ones are remodeled.
Conclusion
These upcoming changes reflect McDonald’s ongoing efforts to enhance customer service and adapt to evolving consumer preferences. As the fast-food giant continues to innovate, customers can look forward to a more streamlined ordering experience and exciting new menu items in the near future.