McDonald’s is teaming up with the popular anime-inspired video game Genshin Impact to offer limited-edition menu items and in-game rewards exclusively through the McDonald’s app. Starting September 17, fans can order the Genshin Impact Apple Pie, featuring special packaging with characters Kaedehara Kazuha and Beidou from the game.
Purchasing the apple pie through the app will grant players the following in-game items:
40 Primogems
3 exclusive Golden Apple Pastries
“Golden Apple Pastry” recipe to enhance combat abilities
McDonald’s is also introducing the Genshin Impact Deluxe McCrispy Meal, which includes a Deluxe McCrispy chicken sandwich, fries, the limited-edition apple pie, and a drink. Ordering this meal through the app will unlock:
“Wings of Delicacies” Wind Glider
“Celebration: Crispy and Sweet” Namecard
Genshin Impact, developed by HoYoverse, has seen tremendous success with nearly 140 million downloads since its 2020 launch and about 10 million daily users. By offering exclusive in-game rewards, McDonald’s aims to tap into the game’s passionate fan base.
This collaboration comes after McDonald’s recent partnerships with anime series Jujutsu Kaisen and the launch of its “WcDonald’s” restaurant in February. To celebrate the Genshin Impact promotion, McDonald’s social media channels have been redesigned to resemble the game’s fantasy world of Teyvat.
The limited-time Genshin Impact promotion runs from September 17 to September 29, 2024, and is only available through the McDonald’s app.
Fans can redeem their in-game rewards by entering the promo codes received with their purchases before the October 29 expiration date.