Roll’d, a beloved Vietnamese restaurant franchise, has been making waves in the fast-food industry since its inception in 2012. Founded by Bao Hoang, Tin Ly, and Ray Esquieres, Roll’d has quickly become a household name, known for its fresh, healthy, and flavorful Vietnamese cuisine with a modern twist.
Roll’d Brand Introduction
Roll’d’s success can be attributed to its commitment to authenticity and quality. The menu features a variety of Vietnamese staples, including rice paper rolls (known as “Soldiers”), pho (noodle soup), banh mi (baguettes), bun (noodle salad), and goi (fresh salad), all inspired by Mama Hoang’s family recipes. The brand’s dedication to using fresh ingredients and maintaining traditional flavors has earned it a loyal following among health-conscious consumers and Vietnamese food enthusiasts alike.
Since opening its first store in Melbourne’s CBD in 2012, Roll’d has expanded rapidly, with over 110 stores nationwide. The brand’s success has not gone unnoticed, with numerous awards and accolades to its name, including the QSR Media 2017 Multisite Restaurant of the Year and a spot on BRW’s Top Stories in 2013.
Roll’d Franchise Cost
Investing in a Roll’d franchise requires a significant financial commitment. The initial capital investment ranges from $400,000 to $500,000, which covers the cost of setting up a new store. This includes the franchise fee, leasehold improvements, equipment, and initial inventory.
In addition to the initial investment, franchisees are required to pay ongoing royalties and marketing fees. The royalty fee is set at 7% of gross sales, while the marketing fee varies depending on the location and specific requirements.
It’s important to note that the actual cost may vary depending on factors such as the location, size of the store, and any additional customizations required. Roll’d provides a detailed breakdown of the estimated costs during the franchise application process to ensure transparency and help potential franchisees make an informed decision.
SEE ALSO: Fishbowl Franchise
Roll’d Franchise Conditions
To become a Roll’d franchisee, applicants must meet specific criteria set by the company. These conditions are designed to ensure the success of both the franchisee and the brand as a whole.
Experience and Qualifications: Roll’d looks for franchisees with relevant experience in the food and hospitality industry, as well as strong business acumen and leadership skills.
Financial Ability: Applicants must demonstrate financial stability and the ability to secure the necessary funding for the initial investment and ongoing expenses.
Shared Values: Roll’d seeks franchisees who share the brand’s values of authenticity, quality, and a commitment to enriching lives through memorable meals.
Commitment to Training: Franchisees are required to undergo a comprehensive training program, which covers all aspects of store operations, from food preparation to customer service.
Adherence to Brand Standards: Roll’d maintains strict standards for food quality, service, and brand image. Franchisees must commit to upholding these standards in their daily operations.
Roll’d Franchise Process
Becoming a Roll’d franchisee involves a multi-step process that ensures a good fit for both the applicant and the brand.
Here’s a breakdown of the process:
Expression of Interest: Potential franchisees can express their interest in joining the Roll’d family by contacting the franchise team or submitting an online form.
Franchise Application: Applicants must complete a detailed franchise application, providing information about their background, experience, and financial resources.
Franchise Disclosure Document: Roll’d provides a comprehensive Franchise Disclosure Document (FDD) that outlines the terms and conditions of the franchise agreement.
Site Selection: Roll’d works closely with franchisees to identify suitable locations for their stores, taking into account factors such as foot traffic, competition, and local demographics.
Training and Support: Once the franchise agreement is signed, franchisees receive comprehensive training in all aspects of store operations, from food preparation to customer service. Roll’d also provides ongoing support and guidance to help franchisees succeed.
Store Opening: With the support of Roll’d’s experienced team, franchisees work to set up their stores, from securing permits and licenses to hiring staff and stocking inventory.
Roll’d Franchise Profit
One of the key factors that make Roll’d an attractive franchise opportunity is its potential for profitability. The brand’s proven business model, combined with its strong brand recognition and loyal customer base, has enabled many franchisees to achieve success.
While the exact profit figures may vary depending on factors such as location, store size, and operational efficiency, Roll’d has a track record of generating strong returns for its franchisees. In 2024, the company reported an annual revenue of $75.1 million, a testament to its financial stability and growth potential.
Roll’d’s commitment to innovation and adapting to changing market conditions has also contributed to its profitability. The brand has introduced new menu items, such as the Grilled Cheese Nacho Fries, to keep customers engaged and attract new audiences. Additionally, Roll’d has embraced technology and digital platforms to enhance the customer experience and drive sales.
Conclusion
Roll’d’s success as a franchise is a testament to the brand’s commitment to quality, authenticity, and innovation. With a proven business model, strong brand recognition, and a loyal customer base, Roll’d offers a compelling opportunity for entrepreneurs looking to enter the fast-food industry.
While the initial investment and ongoing expenses are significant, Roll’d’s comprehensive training and support program, combined with its focus on profitability, make it an attractive option for those willing to put in the hard work and dedication required to succeed as a franchisee.