Starbucks is teaming up with Sanrio to celebrate the 50th anniversary of the beloved character Hello Kitty. Starting September 10, fans across 13 markets in the Asia Pacific region can enjoy a delightful array of limited-edition merchandise and apple-themed beverages.
The Hello Kitty | Starbucks® collection features 7 drinkware items and 5 lifestyle accessories, including ceramic mugs, water bottles, stainless steel tumblers, an apron, a phone charm, and a lanyard.
Customers can also bring home a plush toy of Hello Kitty dressed in a Starbucks green apron.
“We are delighted to be part of Hello Kitty’s 50th anniversary, celebrating the enduring spirit of friendship and creating shared moments that turn into cherished memories,” said Samuel Fung, Vice President of Product and Marketing at Starbucks Asia Pacific.
Whimsical Apple Treats
For the first time ever, Starbucks is offering two Hello Kitty-themed handcrafted beverages:
Apple Pie Cream Frappuccino®: A velvety-smooth treat with a chunky apple sauce base reminiscent of freshly baked apple pie, layered with creamy milk and cream frappucino syrup.
Red Apple Frozen Tea: A vibrant, icy sensation with the refreshing taste of Teavana® Zen Clouds Oolong Tea, sweet apple sauce, and a fun, chunky texture.
Both drinks are topped with Hello Kitty’s signature red bow for a playful touch.
Blind Box Collectibles
Starbucks is also releasing four blind box collectibles in Malaysia, Singapore, and Taiwan for the first time in the Asia Pacific region.
These blind boxes feature tiny cup clips of Hello Kitty and her friend Tiny Chum, adding a touch of delight to every sip.
The Hello Kitty | Starbucks® experience will launch on September 10 across 13 markets, including Australia, Brunei, Cambodia, India, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, and Vietnam, while supplies last.