Dunkin’ has been a staple in America’s caffeine culture for years. Now, the brand is expanding its offerings with a new line of energy drinks called “Sparkd’ Energy.”
Launched nationwide on Wednesday, these iced drinks are designed to keep customers energized as we approach spring. According to Dunkin’, the drinks offer “a revitalizing burst of energy” with added vitamins, minerals, and a boost of caffeine.
The drinks come in two fruity flavors: Berry Burst and Peach Sunshine.
Dunkin’ aims to provide a “fresh perspective” on traditional energy drinks. However, this new addition may seem familiar.
Panera Bread’s “Charged Lemonade,” a similar caffeine-infused fruity drink, has already faced controversy, with lawsuits alleging that it has led to hospitalizations and even deaths.
Why Is Dunkin’ Entering The Energy Drink Market?
With the introduction of Sparkd’ Energy, Dunkin’ is joining the energy drink trend that has taken off among other major chains. But how does this new drink compare in terms of caffeine content?
Sparkd’ Energy offers 192 mg of caffeine in a 32-ounce large cup, slightly more than the 132 mg found in Dunkin’s popular “Dunkin’ Refreshers,” which are made with green tea. However, it still falls short of the 347 mg in a large Dunkin’ cold brew.
In comparison, Panera’s Charged Lemonade contains 234 mg of caffeine per 30-ounce cup, though earlier reports in 2023 listed it at 390 mg. The type of caffeine in these drinks also differs. Sparkd’ Energy uses caffeine from a guarana seed blend, while Panera’s drink includes multiple caffeine sources. Guarana, often found in energy drinks like Celsius and Alani Nu, can enhance caffeine’s effects when combined with other sources.
Despite Panera’s legal challenges, Dunkin’ is likely motivated by the success of energy drinks at other chains. McDonald’s has introduced a “Sour Cherry Energy Slush” at its new CosMc’s concept, and energy drinks account for nearly a quarter of Dutch Bros‘ sales.
The U.S. energy drink market has grown rapidly in recent years, valued at $21.1 billion in 2022 and expected to reach $22.7 billion in 2023, according to research firm Mintel. Newer brands like Celsius, Prime, Alani Nu, and Gorgie are shaking up a market traditionally dominated by Red Bull and Monster.