Burger King is extending its popular value meal deal into the fall season.
The $5 Your Way Meal, which launched in June, has been a hit with customers. The meal includes a four-piece order of chicken nuggets, fries, a soft drink, and a choice of either a Whopper Jr., Chicken Jr., or bacon cheeseburger. Originally planned to be available only through the end of summer, the fast-food chain has now decided to keep the promotion going longer.
Josh Kobza, CEO of Restaurant Brands International, Burger King’s parent company, announced on August 8 during an earnings call that the promotion will continue until October.
“We believe it’s working exceptionally well for the business, and customers are enjoying it,” Kobza said. “We plan to continue offering it because we think it strikes the right balance.”