“Vibe your way, anytime, anyplace” is the motto for Gen-Z. This generation believes in eating what they crave, no matter where they are or what time it is.
In a new campaign, KFC‘s iconic Colonel Sanders joins Gen-Z fans as they enjoy KFC Rolls in the most unexpected places.
The campaign’s videos highlight surprising moments where these fans indulge in KFC Rolls.
In the first film, a girl is seen thoroughly enjoying her KFC Roll, seemingly oblivious to her surroundings. As the camera zooms out, it becomes clear that she is on a roller coaster, upside down, with her KFC Roll in hand. The film ends with Colonel Sanders asking, “KFC Roll kahin bhi kha sakte ho, toh kya kabhi bhi khaoge?” which translates to, “You can eat a KFC Roll anywhere, but will you eat it anytime?”
The second film starts with a hostel warden in a heated conversation with a girl, asking, “Kahaan chupaya hai boyfriend ko?” meaning “Where have you hidden your boyfriend?” The scene then cuts to the boyfriend hiding in a closet, enjoying a KFC Roll, unconcerned about getting caught. Colonel Sanders appears and exclaims, “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?” or “You can eat KFC Rolls anytime, but will you eat them anytime?”
These creative ads showcase the irresistible appeal of KFC Rolls, highlighting how they can be enjoyed at any moment, no matter how surprising the setting.