Bikanervala, a renowned name in the Indian food industry, is celebrated for its delectable range of sweets, snacks, and traditional Indian cuisine. With a legacy rooted in the rich culinary traditions of Rajasthan, Bikanervala has become a popular brand both in India and internationally. This article provides a detailed overview of the Bikanervala franchise, including brand introduction, franchise fees, conditions, process, and advantages.
Bikanervala Brand Introduction
Bikanervala was established in 1950 in Bikaner, Rajasthan, by two visionary brothers, Shyam Sundar Aggarwal and Krishna Kumar Aggarwal. The brand started as a small sweet shop and has since evolved into a global food chain, known for its authentic Indian flavors and high-quality products.
Bikanervala offers an extensive menu that includes traditional Indian sweets, namkeen, chaats, and full-course meals. The brand prides itself on using the finest ingredients and maintaining stringent quality standards to deliver a delightful culinary experience. Over the years, Bikanervala has expanded its presence across India and internationally, with outlets in countries such as the United States, Canada, the United Kingdom, and the United Arab Emirates.
Bikanervala’s success can be attributed to its commitment to quality, innovation, and customer satisfaction. The brand continuously evolves its offerings to meet changing consumer preferences while staying true to its roots. With a strong focus on hygiene and quality, Bikanervala has earned the trust and loyalty of millions of customers worldwide.
see also: Katsuya Franchise
Bikanervala Franchise Cost
Investing in a Bikanervala franchise requires a significant financial commitment, reflecting the brand’s prestigious market position and the potential for substantial returns. The franchise fees and associated costs can vary depending on the type of outlet and location. Here is a general breakdown of the costs involved:
Initial Franchise Fee: The initial franchise fee for a Bikanervala outlet ranges from INR 20 lakh to INR 50 lakh (approximately $27,000 to $67,000). This fee grants the franchisee the right to use the Bikanervala brand name and access the company’s diverse product range.
Setup Costs: The setup costs, including interior decor, equipment, and initial inventory, can range from INR 1 crore to INR 2 crore (approximately $134,000 to $268,000). This investment ensures that the outlet meets Bikanervala’s high standards of quality and aesthetics.
Royalty Fee: Bikanervala charges a royalty fee of 6% to 8% on the monthly gross sales. This fee covers ongoing support, marketing, and product development.
Bikanervala Franchise Conditions
To maintain the brand’s reputation and ensure consistency across all outlets, Bikanervala has set specific conditions for potential franchisees. These conditions include:
Location: The franchisee must secure a prime location with high foot traffic. Preferred locations include shopping malls, commercial areas, and prominent high streets. The minimum space requirement for a Bikanervala outlet is typically 1,000 to 2,000 square feet.
Experience: While prior experience in the food and beverage industry is not mandatory, it is highly preferred. Franchisees with a background in managing restaurants or retail outlets are given preference.
Investment Capacity: The franchisee must demonstrate the financial capacity to cover the initial investment and sustain the business during the initial months of operation.
Adherence to Brand Standards: Franchisees must adhere to Bikanervala’s strict quality and hygiene standards. This includes sourcing ingredients from approved suppliers, following prescribed recipes, and maintaining cleanliness in the outlet.
Staff Training: Franchisees must ensure that their staff undergoes training programs conducted by Bikanervala. This training covers product preparation, customer service, and outlet management.
Bikanervala Franchise Process
The process of acquiring a Bikanervala franchise is systematic and involves several steps to ensure that both the franchisor and the franchisee are aligned in their goals and expectations. Here is a step-by-step guide to the Bikanervala franchise process:
Application: Interested candidates must submit a detailed application form available on Bikanervala’s official website. The application includes personal information, financial details, and proposed location.
Initial Screening: Bikanervala’s franchise team reviews the application and conducts an initial screening to assess the candidate’s suitability. This includes evaluating the proposed location and financial capacity.
Meeting and Discussion: Shortlisted candidates are invited for a meeting with Bikanervala’s franchise team. This meeting involves a detailed discussion about the franchise model, expectations, and terms and conditions.
Site Visit: Bikanervala’s team conducts a site visit to evaluate the proposed location. This step is crucial to ensure that the location meets the brand’s standards and has the potential for high foot traffic.
Agreement Signing: Once the site is approved, the franchisee and Bikanervala sign a formal franchise agreement. This agreement outlines the terms and conditions, including the franchise fee, royalty fee, and duration of the franchise.
Outlet Setup: The franchisee begins the process of setting up the outlet. This includes interior decor, procurement of equipment, and initial inventory. Bikanervala provides support and guidance throughout this phase to ensure that the outlet meets their standards.
Training: The franchisee and their staff undergo a comprehensive training program conducted by Bikanervala. This training covers all aspects of running the outlet, including product preparation, customer service, and management.
Launch: After the setup and training are complete, the outlet is ready for launch. Bikanervala provides marketing support to ensure a successful opening and initial footfall.
Bikanervala Franchise Advantages
Becoming a Bikanervala franchisee offers several advantages, making it an attractive investment opportunity for entrepreneurs. Here are some of the key benefits:
Established Brand: Bikanervala is a well-established and trusted brand with a loyal customer base. This brand recognition significantly reduces the marketing effort required to attract customers.
Diverse Product Range: Bikanervala offers a wide range of products, catering to various tastes and preferences. This diversity ensures a steady stream of customers and high sales volume.
Proven Business Model: Bikanervala’s franchise model is well-structured and has been proven successful across multiple locations. The franchisee benefits from the company’s experience and expertise in the food industry.
Comprehensive Support: Bikanervala provides comprehensive support to its franchisees, including site selection, outlet setup, staff training, and ongoing marketing and operational support.
High Profit Potential: Given the brand’s popularity and the high demand for its products, a Bikanervala franchise has the potential for high profitability. The initial investment is offset by the steady stream of revenue generated by the outlet.
Continuous Innovation: Bikanervala is committed to continuous innovation, regularly introducing new products and improving existing ones. This commitment ensures that the franchise remains competitive and meets evolving customer preferences.
Supply Chain Management: Bikanervala has a robust supply chain management system in place, ensuring timely delivery of high-quality ingredients and products to all outlets. This efficiency helps franchisees maintain consistent product quality and service.
Marketing and Advertising Support: Bikanervala invests in extensive marketing and advertising campaigns, both at the national and local levels. Franchisees benefit from this brand-wide promotion, which helps drive customer traffic and increase sales.
Customer Loyalty Programs: Bikanervala has established customer loyalty programs that encourage repeat business and enhance customer retention. Franchisees can leverage these programs to build a loyal customer base.
Expansion Opportunities: Successful franchisees have the opportunity to expand their business by opening multiple outlets. Bikanervala supports this growth by providing guidance and resources for multi-unit operations.
Conclution
Investing in a Bikanervala franchise offers an opportunity to partner with one of India’s most iconic and trusted brands. The extensive support, established brand recognition, and high-profit potential make it an attractive proposition for entrepreneurs looking to venture into the food and beverage industry. By adhering to Bikanervala’s strict quality and operational standards, franchisees can ensure a successful and profitable business.
Bikanervala’s commitment to quality, innovation, and customer satisfaction has helped it maintain a loyal customer base and achieve sustained growth. With its diverse product range, proven business model, and comprehensive franchise support system, Bikanervala stands out as a premier franchise opportunity in the food industry.