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Jack in The Box Is Set to Make A Comeback in The Chicago Market by 2025

by Nick

Jack in the Box is set to make a comeback in the Chicago market by 2025, marking its return after a hiatus of over 40 years.

The fast-food chain plans to kick off this endeavor with the development of eight company-operated stores across the city and its suburbs.

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CEO Darin Harris emphasized the brand’s strategy to boost awareness through these new locations, which will operate 24 hours a day and offer dine-in, drive-thru, and mobile ordering options. According to a press release, Jack in the Box is eyeing various formats for its Chicago expansion, including traditional freestanding restaurants, drive-thru end-caps, building conversions, and dark kitchens.

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The decision to focus initially on company-operated stores in Chicago diverges from Jack in the Box’s recent emphasis on franchised growth. The company aims to leverage its re-launched franchising program, which has seen success in multiple states like Utah, Kentucky, and Michigan, as well as its plans to expand into Mexico.

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Recent financial strides have bolstered Jack in the Box’s expansion efforts. The company reported adding a net five stores in 2023 and an increase in average gross sales at franchised locations. Initiatives like the Craved remodeling program, backed by a $50 million investment, are also underway to enhance restaurant aesthetics and potentially drive up sales.

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In addition to focusing on growth and remodeling, Jack in the Box has introduced a Munchies under $4 menu to attract value-focused customers. This move aligns with broader industry trends emphasizing affordability and customer satisfaction.

As Jack in the Box prepares to re-enter Chicago, the brand’s comprehensive strategy underscores its commitment to expansion and revitalization in key markets across North America.

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