KRAFTON India, the developers of Battlegrounds Mobile India (BGMI), has teamed up with global fast-food giant kfc” target=”_blank” rel=”noopener” title=”KFC” data-wpil-keyword-link=”linked”>KFC to introduce a new collaboration. This strategic alliance aims to merge two of Gen-Z’s favorite passions: gaming and food. For a limited time, customers purchasing the KFC Zinger Box for INR 299 will receive special in-game prizes on BGMI.
Each KFC Zinger Box includes popular items like the Classic Zinger Burger, 2-piece Hot Wings, fries, and a drink, along with a unique code. Players can use this code on the BGMI website to unlock exclusive gifts such as parachutes, bags, caps, coats, and more, enhancing their gaming experience.
Gaming is rapidly gaining popularity among young Indians, with projections suggesting a user base of 750 million by 2025.
This collaboration taps into this growing trend by offering a unique blend of culinary delight and digital entertainment aimed at engaging tech-savvy audiences.
Aparna Bhawal, Chief Marketing Officer at KFC India, expressed excitement about the partnership, stating, “KFC is known for its cultural resonance and innovative partnerships. Our collaboration with BGMI was inspired by the introduction of KFC’s Lunch Specials, reflecting our belief that gamers celebrate their victories with a ‘Winner, Winner Chicken Dinner.’
This partnership promises to be epic, offering our Gen-Z consumers an experience that’s truly finger-clickin’ good!”
Seddharth Merrotra, Head of Business Development at KRAFTON India, emphasized the partnership’s aim to enrich gaming experiences. “As gaming continues to captivate a growing audience in India, our collaboration with KFC offers BGMI players the opportunity to enjoy their favorite game alongside a delicious KFC meal,” he said. “This partnership not only enhances gaming experiences but also underscores our commitment to creating unique, immersive experiences for our players.
Bringing together BGMI and KFC goes beyond a simple partnership; it’s a journey where every bite and gaming moment converge to redefine how fans indulge in their favorite pastimes.”
The KFC Zinger Box with BGMI rewards is currently available at select locations in Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune until August 30, 2024. Customers can redeem their gifts by scanning the QR code or visiting www.battlegroundsmobileindia.com/redeem.
In essence, the partnership between KFC and KRAFTON India represents a savvy blend of culinary enjoyment and digital gaming excitement, catering directly to the evolving preferences of young Indian consumers.