kfc” target=”_blank” rel=”noopener” title=”KFC” data-wpil-keyword-link=”linked”>KFC recently launched its Taste of KFC Deals, starting at $4.99, as part of the ongoing competition in the fast-food value meal market. However, their promotional efforts have sparked criticism rather than acclaim.
In a brief TikTok ad released this month, KFC showcased its $4.99 Meal for One, featuring a drumstick, thigh, mashed potatoes with gravy, and a biscuit, all packed in less than 20 seconds.
The video drew immediate feedback, with TikTokers expressing disappointment over perceived value. One user commented, “5.00$? That’s for two small chickens, one biscuit, and one scoop of mashed potatoes. Not worth it.”
Criticism also extended to the packing method shown in the video, with some viewers questioning why coleslaw wasn’t included and pointing out packing oversights. A former KFC employee wrote, “You forgot the paper/wax paper at the bottom of the box.”
Others took the opportunity to reminisce about past menu items and lower-priced deals, with nostalgia for items like potato wedges and mentions of previous $1.99 deals.
KFC’s move into the value meal fray coincides with similar efforts from other major chains. McDonald’s, the world’s largest restaurant chain, recently launched a nationwide $5 value meal offering, featuring choices like a McDouble or McChicken, accompanied by Chicken McNuggets, small fries, and a small soft drink.
“We’re committed to winning the value war,” said Joe Erlinger, president of McDonald’s US, highlighting competitive pricing strategies aimed at appealing to customers nationwide. However, prices in states like New York, California, and Hawaii differ, with some locations charging $6 for the same meal.
Meanwhile, Burger King” data-wpil-keyword-link=”linked”>Burger King has reintroduced its own $5 value meal, the $5 Your Way Meal, which offers a selection between a Whopper Jr., Bacon Cheeseburger, or Chicken Jr., paired with fries, chicken nuggets, and a soft drink.
Wendy’s has also maintained its competitive edge with the popular $3 breakfast, available at select locations since May, featuring choices like bacon, egg, and cheese or sausage, egg, and cheese on an English muffin, served with seasoned potatoes.
As the fast-food value meal competition intensifies, KFC and its counterparts face the challenge of balancing price points with customer expectations in a dynamic market landscape.