MANILA — After days of teasing online, Jollibee has revealed its latest collaboration with renowned toy designer Quiccs Maiquez, known for his TEQ63 figures.
TEQ63 blends Quiccs’ interests in Japanese robots, hip-hop, and graffiti with his love for the Philippines. The toy, named after the Philippines’ country code, comes in various colorways and three sizes: the 12-inch Megateq, the 6-inch standard, and the 3-inch Microteq. The Jollibee TEQ63 collection includes all three sizes, with packaging inspired by the fast-food chain’s spaghetti and palabok boxes. These will debut at TOYCON 2024, held from June 14 to 16 at the SMX Convention Center in Pasay City.
The figures come at a premium: a set of all three figures costs P25,000, while the 6-inch and 3-inch figures are priced at P6,500 and P3,500, respectively. Initially, only 150 sets and 100 individual pieces of the smaller toys will be available at TOYCON 2024.
Quiccs assured fans that more will be available soon. “In one to two weeks, more will be coming… We will make allocations, and if physical stocks sell out, we will deliver preorders for free. Everyone in line will be accommodated,” he said at the Jollibee TEQ63 launch, promising further updates soon.
This collaboration is part of Jollibee’s initiative to highlight Filipino talent. Dorothy Dee-Ching, the fast food chain’s vice president for marketing, called choosing Quiccs a “no-brainer” due to his impressive work.
“We’re thrilled to work with an amazing artist like Quiccs. Collaborations like this let us spotlight Filipino talent and creativity making waves globally,” she said.
Quiccs, who began drawing at age 5, has always dreamed of designing his own toys. Now in his 30s, he enjoys the success of his hard work, adding Jollibee to his list of collaborations.
“For Jollibee, one of the biggest Filipino icons, to invite us to collaborate is a huge honor. It’s a milestone,” he said. “I’ll see this flash before me when I die.”
“Transforming Jollibee into my TEQ63 style is creatively wonderful,” he added.
When asked for advice, Quiccs said, “I’m not that wise, but what worked for me was following my passion instead of trends. I stuck to what I loved as a kid – the music, graffiti culture – because it comes naturally to me.”
“Stick to your core, follow your passions, and everything else will follow,” he concluded.