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Burger King Unveils New Chicken Products in Limited Market Test

by Nick
Burger King

Burger King” data-wpil-keyword-link=”linked”>Burger King, traditionally known for its flame-grilled beef burgers, is now venturing into flame-grilled chicken territory with a new lineup of chicken sandwiches and wraps, starting June 6. Initially, these offerings will be available only in Omaha, Nebraska, and Huntsville, Alabama, as part of a market test.

The test menu includes three versions of Burger King’s Royal Crispy Chicken Sandwich: the standard sandwich at 600 calories, the Fiery Royal Crispy Chicken Sandwich at 760 calories, and the Bacon and Swiss Royal Crispy Chicken Sandwich at 740 calories. These can be ordered with a flame-grilled chicken breast instead of the traditional crispy fillet. The regular sandwich features a savory sauce, lettuce, and tomatoes on a toasted potato bun. The Fiery version adds a spicy triple pepper glaze, while the Bacon and Swiss variant includes Swiss cheese and bacon.

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This is not Burger King’s first attempt at a grilled chicken sandwich; the chain introduced a flame-grilled version in 2019, though it was the only flavor available at the time. The new test, however, offers a broader range of flavors, showing a more adventurous approach.

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Additionally, as of June 6, customers in the selected test markets will have the option to replace the chicken fillet in any Royal Crispy Wrap with a half piece of flame-grilled chicken breast. The available wrap flavors include Classic, Fiery, Honey Mustard, Philly, Fiery Bacon, and Bacon and Cheddar.

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Beyond chicken products, Burger King has recently celebrated its 70th birthday with several new items, including a Birthday Pie Slice, Mozzarella Fries, a Philly Royal Crispy Wrap, and a Philly Melt. The fast-food chain is also planning to reintroduce its $5 “Your Way Meal” deal, although a specific return date has not been disclosed. This meal will include a choice of one of three sandwiches, along with fries, chicken nuggets, and a drink.

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As Burger King uses market testing to refine its menu, patrons in Omaha and Huntsville might soon see these items rolled out nationally, depending on their reception in the initial test phase.

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