Whataburger, known for its delicious burgers and loyal fans, has a mascot that has been around for years. Ranked 34 on the 2023 Franchise Times Top 400 list, Whataburger has a strong presence in Texas, with some locations in other states like Florida and Georgia.
The mascot, called Whataguy, made his debut in 1999. Whataguy, a superhero in orange and white attire, aimed to uphold Whataburger’s standards of freshness and flavor. Despite being less visible in recent marketing, Whataguy remains the burger chain’s mascot.
see also:Whataburger Franchise
You can still spot Whataguy occasionally, especially during Whataburger’s charity events like Whataburger Feeding Student Success. This program supports students with scholarships and community initiatives. While fans miss seeing Whataguy more often, he still makes appearances on Whataburger’s Instagram.
Whataguy isn’t alone in the Whataburger mascot world. There are others like Attaboy and Lil’ W, who featured in Whatacomix, a comic book series offered with kids’ meals in the early 2000s. These characters, along with the Whatapals toy collection, added to Whataburger’s charm.
Fans, nostalgic for the days of Whataguy and his superhero adventures, would likely welcome a revival of these beloved characters from the Whataburger universe.