In a bid to offer consumers better value for their money, Jollibee Foods Corp unveiled its new ‘Mix n Match’ concept during its annual shareholders’ meeting. This concept allows customers to pair mains and sides at a lower cost compared to buying them separately.
JFC’s Chief Financial Officer, Richard Shin, emphasized the company’s focus on taste and affordability. The Mix n Match concept aims to provide cheaper alternatives while maintaining quality, catering to consumer needs and driving higher sales volume.
Additionally, DoubleDragon Corp announced the opening of the first Jollibee Group multi-brand store at CityMall-Calamba.
This innovative store combines Jollibee, Mang Inasal, Greenwich, and Chowking in a single kitchen, allowing customers to order from multiple brands without separate payments.
DoubleDragon’s Chairman, Edgar Injap Sia II, expressed optimism about this new format’s integration with the provincial community center concept of CityMall, anticipating its expansion to CityMalls across Luzon, Visayas, and Mindanao.
Q1 Performance Highlights
In the first quarter, JFC reported a 13.7 percent increase in net income, reaching P4.1 billion. Systemwide sales grew by 10 percent to P86.8 billion, with domestic sales accounting for 60 percent of revenue and international businesses contributing 40 percent.
However, JFC noted a decline in business performance in China, attributed to a softer market environment. Shin mentioned that same-store sales growth decreased, reflecting broader market conditions rather than specific business issues. Despite this, JFC plans to continue expanding its presence in China, recognizing the long-term potential despite short-term challenges.
With a global presence of 6,885 stores, JFC remains committed to delivering value to customers while navigating market dynamics, particularly in regions like China where expansion plans are underway despite current market challenges.