Taco Bell” data-wpil-keyword-link=”linked”>Taco Bell has long been a go-to for late-night snacks. Since the first restaurant opened in Downey, California in 1962, founded by former Marine Glen Bell, the franchise has grown to 7,000 locations worldwide. Known for its late hours and affordable Tex-Mex menu, Taco Bell is synonymous with satisfying midnight cravings without breaking the bank.
The Taco Bell Cantina Brand Started in 2015
The Cantina brand began in 2015 with the opening of the first Cantina restaurant in Chicago, Illinois. This was part of a strategy introducing two new types of Taco Bell eateries: Cantinas and Urban Inlines. These new restaurants are located in high-traffic urban areas across the U.S., targeting city dwellers. While both concepts offer a modern take on classic Taco Bell, the key difference is that Cantinas typically serve alcohol, whereas Urban Inlines do not.
Cantinas Reinvent Taco Bell’s Brand Mission
The introduction of Cantina and Urban Inline restaurants pushed Taco Bell into trendy new restaurant categories. The Cantina brand encourages guests to enjoy the Tex-Mex menu not just late at night but also during the day. This expansion builds on the success of Taco Bell’s breakfast menu, which provides a quick, delicious morning meal.
Locations Were Chosen to Ditch the Drive-Thru
Cantina restaurants were strategically placed in urban environments and major cities known for high foot traffic. Early locations included Chicago, San Francisco, Atlanta, and New York. Taco Bell chose buildings in city spaces that did not accommodate drive-thrus, making them perfect for the new dining experience.
Cantinas Feature Trendy Restaurant Designs
A significant part of the Cantina brand strategy is the decor and design of its restaurants. Stylish building concepts and decorative elements set Cantinas and Urban Inlines apart from traditional Taco Bell locations. One notable feature is the open kitchen concept, allowing patrons to see the cooking process.
You Can Order Alcohol at a Taco Bell Cantina
Cantina restaurants offer an adult twist to the menu with alcoholic beverages. Taco Bell’s signature freezes can be made into frozen cocktails called Twisted Freezes, available in flavors like Cantina Punch, Cantina Margarita, and Mountain Dew Baja Blast. Customers can choose from rum, tequila, or vodka to make their Twisted Freeze. Additionally, Cantinas serve beer, wine, and sangria.
By offering modern, alcohol-serving locations in urban areas, Taco Bell Cantinas provide a fresh, trendy dining experience while staying true to the brand’s roots of tasty and affordable Tex-Mex.