Humpit is a popular UK-based franchise specializing in hummus and pita, providing a unique and healthy dining option for consumers. This guide delves into the brand introduction, franchise fees, franchise conditions, franchise process, and the advantages of owning a Humpit franchise.
Humpit Franchise Brand Introduction
Humpit was founded in 2014 by Jonathan Phillips, who wanted to bring authentic, high-quality hummus and pita to the UK market. The first Humpit location opened in Leeds, and the brand quickly gained a loyal following due to its delicious and nutritious offerings. Humpit’s menu primarily revolves around hummus, a Middle Eastern dish made from chickpeas, tahini, lemon juice, and garlic, and pita, a type of flatbread. They also offer falafel, salads, and various sides, all made with fresh, wholesome ingredients.
Humpit prides itself on its commitment to healthy eating, sustainability, and community engagement. The brand sources its ingredients responsibly and focuses on providing a vibrant, welcoming environment for its customers. Over the years,
Humpit has expanded to multiple locations across the UK, becoming a beloved brand among health-conscious consumers and food enthusiasts alike.
Humpit Franchise Fee
Investing in a Humpit franchise involves several costs, which are critical to understand before embarking on this business venture. The initial franchise fee for a Humpit franchise typically ranges from £15,000 to £25,000. This fee grants the franchisee the rights to use the Humpit brand name, access to proprietary recipes, training, and ongoing support from the franchisor.
In addition to the initial franchise fee, there are other costs to consider, such as:
Setup Costs: This includes expenses for leasehold improvements, kitchen equipment, signage, furniture, and initial inventory. These costs can vary widely based on the location and size of the outlet but typically range from £50,000 to £100,000.
Working Capital: Franchisees should have sufficient working capital to cover operating expenses for the first few months.
This amount is usually around £20,000 to £30,000.
Ongoing Fees: Humpit charges a royalty fee of 6% of gross sales, which covers continued use of the brand and ongoing support. Additionally, there is a marketing fee of 2% of gross sales to fund national and local marketing campaigns.
Humpit Franchise Conditions
To become a Humpit franchisee, candidates must meet certain conditions and qualifications. These requirements are designed to ensure that franchisees are well-prepared to uphold the brand’s standards and successfully operate their outlets.
Financial Requirements: Prospective franchisees must demonstrate the financial capability to cover the initial franchise fee, setup costs, and working capital. This typically means having a net worth of at least £100,000 and liquid assets of around £50,000.
Experience: While previous experience in the food and beverage industry is not mandatory, it is highly beneficial. Humpit looks for franchisees with strong business acumen, leadership skills, and a passion for the brand and its products.
Commitment: Franchisees must be dedicated to the Humpit brand and its core values of healthy eating, sustainability, and community involvement. This includes a willingness to participate in training programs and adhere to the franchisor’s operational standards.
Humpit Franchise Process
The process of becoming a Humpit franchisee involves several steps, each designed to ensure that both the franchisor and franchisee are well-aligned and prepared for a successful partnership.
Initial Inquiry: Prospective franchisees start by submitting an inquiry form on the Humpit website. This form collects basic information about the candidate and their interest in the franchise.
Discovery Meeting: After reviewing the inquiry form, the Humpit team arranges a discovery meeting. This meeting provides an opportunity for both parties to learn more about each other, discuss the franchise opportunity in detail, and address any initial questions.
Franchise Application: Interested candidates complete a formal franchise application, which includes detailed information about their background, financial situation, and business experience.
Business Plan: Applicants are required to submit a comprehensive business plan outlining their strategy for operating a
Humpit franchise. This plan should include market analysis, financial projections, and an operational plan.
Due Diligence: Humpit conducts a thorough due diligence process, reviewing the applicant’s financials, background, and business plan. This step ensures that the candidate is a good fit for the franchise.
Franchise Agreement: Successful candidates are offered a franchise agreement, which outlines the terms and conditions of the franchise relationship. This agreement must be signed and the initial franchise fee paid to secure the franchise rights.
Training and Setup: New franchisees undergo comprehensive training,covering all aspects of operating a Humpit outlet, from food preparation to customer service and business management.
The Humpit team also provides support during the setup phase, including site selection, lease negotiation, and store design.
Grand Opening: Once the setup is complete, the franchisee launches their Humpit outlet with a grand opening event. The franchisor supports marketing and promotional efforts to ensure a successful start.
Humpit Franchise Advantages
Owning a Humpit franchise offers several advantages, making it an attractive business opportunity for aspiring entrepreneurs.
Established Brand: Humpit is a well-known and respected brand in the UK, with a loyal customer base and strong market presence.
Franchisees benefit from the brand’s reputation and recognition.
Comprehensive Support: Humpit provides extensive training and ongoing support to franchisees, ensuring they have the knowledge and resources needed to succeed. This includes assistance with site selection, lease negotiation, marketing, and operations.
Healthy and Popular Menu: Humpit’s menu of hummus, pita, and other healthy options appeals to a wide range of consumers, particularly those seeking nutritious and tasty food. This popularity drives consistent customer traffic and sales.
Sustainability Focus: Humpit’s commitment to sustainability and responsible sourcing resonates with environmentally conscious consumers. This focus can enhance the brand’s appeal and attract a dedicated customer base.
Growth Potential: The healthy eating trend continues to grow, creating opportunities for Humpit franchises to expand and thrive in new markets. The brand’s scalable business model supports this growth potential.
Conclusion
Investing in a Humpit franchise offers a unique opportunity to be part of a beloved brand that champions healthy eating and sustainability. With a comprehensive support system, a popular menu, and a growing market for nutritious food options, Humpit franchisees are well-positioned for success. By understanding the franchise fee, conditions, process, and advantages, prospective franchisees can make an informed decision and embark on a rewarding business journey with Humpit.