Chipotle Mexican Grill has announced plans to open its first restaurant in Mexico by early 2026, marking the company’s entry into its “homeland” market.
Why This Matters: The move is significant as it contrasts with the struggles faced by competitors like Taco Bell and Domino’s, who attempted to expand into Mexico and Italy, respectively, only to close their locations after failing to attract local customers.
The Plan: Chipotle revealed in a press release that it has signed a development agreement with Alsea, a restaurant operator, to open multiple locations in Mexico. The California-based chain also indicated it is exploring other potential markets in the region.
Nate Lawton, Chipotle’s chief business development officer, expressed confidence that the brand’s “responsibly sourced, classically-cooked real food” will resonate with Mexican consumers. He emphasized the country’s familiarity with the ingredients and a shared preference for fresh food as key factors in the company’s optimistic outlook.
Current Global Footprint: Chipotle currently operates 3,700 restaurants worldwide, with the majority located in the U.S.
The company plans to open 315 to 345 new restaurants in 2025. Its long-term goal is to reach 7,000 locations across the U.S. and Canada.
International Expansion: Chipotle has a growing international presence, including:
- 58 locations in Canada
- 20 locations in the United Kingdom
- Six locations in France and two in Germany
Three restaurants in Kuwait and two in the United Arab Emirates, in partnership with the Alshaya Group.
The company’s expansion into Mexico marks an exciting new chapter as it seeks to broaden its global reach.
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