Chipotle is celebrating the Stanley Cup Playoffs with a special offer for hockey fans in Dallas and across North America. On Monday, April 21, after 3 p.m., customers who wear a hockey jersey to participating Chipotle locations can receive a buy-one-get-one (BOGO) deal on their meals. The promotion is limited to five free items per check, and each free item requires the purchase of an entrée of equal or greater value. The offer is only available in-restaurant and not valid for online, mobile, or delivery orders. Any hockey jersey qualifies, making it easy for fans to participate.
This promotion is part of a broader, multiyear partnership extension between Chipotle and the NHL, which also includes the company becoming an official partner of the NHL Players’ Association for the first time. The partnership aims to boost fan engagement and feature NHL players in future marketing campaigns. Chipotle has been an NHL sponsor since 2021, and the new deal ensures continued brand exposure during the Stanley Cup Playoffs through on-ice branding and digital ads.
Chipotle’s “Wear Your Hockey Jersey” event has become a yearly tradition, drawing hockey fans to enjoy the game while earning discounts. The company’s collaboration with the NHL and NHLPA highlights its commitment to connecting with sports fans and expanding its presence in the hockey community.
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