Jollibee Foods Corp. (JFC) joined the global movement for Earth Hour 2025, with more than 4,300 stores across 16 countries turning off their lights at 8:30 p.m. on March 22, 2025.
This initiative is part of the Jollibee Group’s ongoing commitment to sustainability and responsible environmental practices. The participating brands included Coffee Bean & Tea Leaf, Tim Ho Wan, Smashburger, Chowking, Highlands Coffee Vietnam, Mang Inasal, Greenwich, Red Ribbon, Yonghe King, and Hong Zhuang Yuan, along with the Jollibee Group’s international franchise brands in the Philippines, such as Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery.
Earth Hour, organized annually by the World Wildlife Fund (WWF), encourages individuals, businesses, and communities worldwide to “Give an Hour for Earth.” This initiative involves turning off non-essential lights for one hour as a symbolic gesture of environmental solidarity.
Pepot Miñana, Jollibee Group’s global chief sustainability officer, emphasized the importance of collective action in protecting the planet. “Protecting the planet is a shared responsibility, and Earth Hour reminds us that even the smallest actions can make a significant impact when done together,” Miñana said.
He added, “We are committed to sustainable business practices, and initiatives like Earth Hour allow us to reinforce this commitment with our employees, customers, and communities around the world.”
In addition to participating in Earth Hour, Jollibee Group has been making significant progress in energy efficiency. In 2024, the company introduced renewable energy across its four main manufacturing sites in the Philippines, leading to a reduction in the amount of power purchased from the grid, even as business demand grew.
“Earth Hour serves as a reminder that sustainability is an ongoing journey. We remain committed to continue finding ways to reduce our environmental footprint, which is an integral part of our mission to spread joy to our customers,” Miñana concluded.
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