Wendy’s has partnered with Girl Scouts of the USA (GSUSA) to introduce a new Thin Mints Frosty, a limited-edition dessert inspired by the iconic Girl Scout cookies. This collaboration coincides with National Girl Scout Cookie Weekend, which took place from February 21 to 25, when Girl Scout Cookies were widely available across the U.S.
The New Frosty
The Thin Mints Frosty is available in both chocolate and vanilla flavors, featuring a rich, minty cookie crumble sauce swirled into the classic Frosty base. This unique dessert combines the cool, creamy texture of a Frosty with the refreshing mint flavor of Thin Mints cookies.
Supporting Local Girl Scouts
As part of this partnership, more than 4,200 Wendy’s restaurants nationwide will host local Girl Scout troops to sell cookies throughout the cookie season. This initiative aims to help local troops achieve their sales goals and provide them with a platform to showcase their entrepreneurial skills.
Partnership Details
The collaboration between Wendy’s and GSUSA was facilitated by Earthbound Brands, the licensing agency representing GSUSA. Wendy Lou, Chief Revenue Officer of GSUSA, expressed gratitude for the support from Wendy’s franchisees, noting that the partnership is a testament to the popularity of Thin Mints and the power of the Girl Scout Cookie Program.
Additional Engagement
To enhance the experience, Wendy’s has developed an interactive game, Thin Mints Frosty Adventure, available through their mobile app. This game offers customers a chance to win daily food prizes and enter a sweepstakes.
Overall, this partnership not only brings a unique dessert to fans but also supports local Girl Scout troops in their entrepreneurial endeavors.
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