McDonald’s has initiated one of its most significant menu changes in years, starting Tuesday. The fast-food giant is shifting its focus toward value meals and exclusive deals available through its app.
The $5 value meals, which debuted over the summer, will now be a permanent offering at most locations. This meal deal includes small fries, a four-piece Chicken McNuggets, a small soft drink, and a choice between a McDouble or McChicken sandwich. Competitors like Burger King and Wendy’s have also introduced similar promotions.
In addition to lunch and dinner options, McDonald’s is enhancing its breakfast menu. Customers can now take advantage of a “buy one, add one for $1” deal on breakfast items such as the Sausage McMuffin, Sausage Biscuit, Sausage Burrito, and Hash Browns.
The same “buy one, add one for $1” offer applies to lunch and dinner items as well. This includes six-piece Chicken McNuggets, Double Cheeseburgers, McChickens, and small fries. Joe Erlinger, president of McDonald’s USA, emphasized the importance of personalized value for customers: “We know there’s no one-size-fits-all when it comes to value. We’ve collaborated with our franchisees to create a new platform that allows customers to define value on their own terms.”
McDonald’s is not alone in making menu adjustments. Taco Bell recently announced the introduction of chicken nuggets, which will feature a coating made from a mix of breadcrumbs and crunchy tortilla chips to align with its Tex-Mex theme.
Following the launch of the $5 meal deal on June 25, McDonald’s experienced a significant increase in customer visits, according to data from Placer.ai. The company has acknowledged that recent price hikes may have deterred some consumers during this period of high inflation.
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