UAE has introduced its first-ever localized menu in collaboration with Excellence Hot Sauce, featuring two limited-edition subs and a side dish inspired by the UAE’s cafeteria culture.
The new offerings include three items: the Fresh & Furious sub, made with crispy chicken bites, Excellence Hot Sauce, and chips; the Wahed Sub Laham, which combines beef Philly steak, melted cheddar, Excellence Hot Sauce, chips, fresh vegetables, and ranch dressing; and the side dish Fery Good, Fery Nice (Dynamite Chicken), consisting of Dynamite Chicken bites enhanced with Excellence Hot Sauce and chips.
To mark the launch, Subway hosted a multisensory event in collaboration with Karak Nights, a cultural initiative celebrating UAE narratives. The event featured a live performance lineup, including Emirati singer Alya Al Ali and DJs Noor, Hind Fadel, and Ill Baz. A limited-edition merchandise collection designed by Waggish was also unveiled, including hoodies and stickers that blended street-style aesthetics with Subway branding.
“Our aim was to create an experience that reflects the essence of UAE cafeteria culture, while bringing a fresh and innovative twist to the menu,” said Mahmoud Mneimne, Marketing Director for Subway UAE.
The limited-edition subs and side dish are now available at Subway UAE outlets across the country.
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