McDonald’s is set to launch a new value initiative called McValue, aimed at providing customers with more affordable dining options.
This program will debut on January 7, 2025, across U.S. restaurants.
The McValue platform will feature popular offerings such as the $5 Meal Deal, exclusive in-app promotions, and local food and drink deals.
A standout feature of this new initiative is the “Buy One, Add One for $1” offer, which allows customers to purchase a full-priced menu item and add another for just one dollar.
Joe Erlinger, President of McDonald’s USA, emphasized the importance of catering to diverse customer needs: “When it comes to value, we know there’s no one-size-fits-all. We’ve worked closely with our franchisees to create a platform that allows customers to define value on their own terms.”
Details of The McValue Offerings
Buy One, Add One for $1: Customers can choose from various items for breakfast, lunch, and dinner. Breakfast options include:
- Sausage McMuffin®
- Sausage Biscuit
- Sausage Burrito
- Hash Browns
- For lunch and dinner, options include:
- 6-piece Chicken McNuggets
- Double Cheeseburger
- McChicken®
- Small Fries
$5 Meal Deal: This deal includes a choice of a McDouble® or McChicken® sandwich, small fries, a four-piece Chicken McNuggets®, and a small soft drink—all for just $5. The deal has been extended through next summer.
McDonald’s also plans to continue offering localized deals in partnership with franchisees. Cory Watson, a McDonald’s Owner/Operator, noted that franchisees are committed to providing affordable meal options that resonate with their communities.
The introduction of the McValue platform comes as McDonald’s seeks to attract budget-conscious diners amid rising food prices. The company has noticed a decline in customer spending on fast food due to inflation and is responding with this new value-focused approach.
Starting January 7, customers can explore the McValue offerings at any participating McDonald’s location or through the MyMcDonald’s app.
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