KFC and Build-A-Bear Workshop have teamed up for a festive collaboration this holiday season, launching a collection inspired by KFC’s iconic red-and-white striped bucket. This partnership aims to blend the joy of plush toys with the comfort of America’s favorite fried chicken.
The new collection features three exclusive outfits and accessories available at Build-A-Bear workshops and online. The items include:
KFC Bucket Costume: A playful outfit that transforms plush toys into a KFC bucket.
KFC Pajama Outfit: A cozy two-piece set featuring a KFC-themed onesie and chicken leg slippers.
KFC Plush Chicken Wristie: A plush chicken leg accessory that attaches to the toy’s paw.
Sharon Price John, President and CEO of Build-A-Bear Workshop, expressed excitement about the collaboration, stating, “This collection is a blend of creativity, nostalgia, and fun that unites fans of both iconic brands in an unexpected way. It’s all about delivering playful, memorable experiences—served up with a side of KFC’s signature comfort.”
This limited-time product line is designed to celebrate togetherness during the holiday season. The collaboration not only highlights the appeal of both brands but also demonstrates how partnerships can enhance audience engagement.
Build-A-Bear Workshop, established in 1997, is known for its customizable plush toys. The brand has successfully collaborated with various franchises, including recent partnerships related to popular properties like “Wicked” and “Stranger Things.” This latest collaboration with KFC showcases its ability to adapt to current trends while maintaining its core mission of creating heartwarming experiences.
KFC has also made strides in the toy market, previously collaborating with Funko and sleep wellness company Hatch. These unexpected partnerships reflect KFC’s innovative approach to brand collaborations, further solidifying its presence in pop culture.
The new Build-A-Bear and KFC collection is available now for a limited time in the U.S., offering fans a unique way to celebrate the holiday season with their favorite brands.
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