Roll’d is an Australian franchise that specializes in authentic Vietnamese cuisine, offering a variety of traditional dishes such as rice-paper rolls, pho, and banh mi. Founded in 2012 by Bao Hoang, Tin Ly, and Ray Esquieres, Roll’d has grown rapidly since its inception, with over 71 locations across Australia. The brand emphasizes delivering fresh and flavorful food while maintaining a strong connection to Vietnamese culture and family values.
Roll’d Brand Introduction
Roll’d was born out of a passion for traditional Vietnamese street food.
The founders aimed to bring the authentic flavors of Vietnam to Australia through a modern fast-casual dining experience.
The menu features a selection of hawker-style dishes that are both delicious and accessible. Roll’d prides itself on using high-quality ingredients sourced locally whenever possible, ensuring that every dish reflects the vibrant flavors of Vietnamese cuisine.
The brand’s mission is to create a welcoming environment where customers can enjoy fresh meals that evoke the essence of Vietnamese street food culture. With its unique offerings and commitment to quality, Roll’d has garnered a loyal customer base and received numerous awards for its innovative approach to franchising and food service.
Roll’d Franchise Cost
Starting a Roll’d franchise requires significant investment. The initial capital investment typically ranges from $150,000 to $200,000 for smaller locations, while larger setups in prime areas can cost between $400,000 to $550,000 plus GST. This investment covers various expenses such as equipment, initial inventory, leasehold improvements, and other startup costs associated with launching a new store.
In addition to the initial investment, franchisees are required to pay ongoing fees:
Royalty Fee: Roll’d charges a 7% royalty fee on gross sales.
Marketing Contributions: Franchisees may also contribute to local marketing efforts as part of their agreement.
Potential franchisees should prepare for these financial commitments and ensure they have adequate funding before proceeding with their application.
Roll’d Franchise Conditions
To become a Roll’d franchisee, applicants must meet specific criteria that ensure alignment with the brand’s values and operational standards. Key conditions include:
Commitment: Franchisees must commit to an initial term of five years, with the option to renew for additional five-year terms.
Work Ethic: Roll’d seeks individuals who are willing to invest time and effort into their business. A strong work ethic is essential for success in this competitive market.
Customer Focus: Franchisees should possess excellent interpersonal skills and be able to build relationships with customers and staff alike.
Financial Capability: Applicants must demonstrate sufficient financial resources to cover both the initial investment and ongoing operational costs.
The franchise team at Roll’d carefully evaluates each applicant’s suitability based on these criteria before granting approval.
Roll’d Franchise Process
The process of becoming a Roll’d franchisee involves several steps designed to ensure that both parties are aligned in their goals and expectations:
Initial Inquiry: Interested individuals can submit an inquiry through the Roll’d website or attend a franchise information event.
Application Submission: After expressing interest, potential franchisees fill out an online application form along with a non-disclosure agreement.
Information Review: Candidates gain access to detailed information about the franchise model and begin conducting their due diligence.
Franchise Offer: If deemed suitable, candidates receive an official offer to franchise along with instructions on how to proceed.
Deposit Payment: A deposit of approximately $10,000 is required upon accepting the offer.
Approval Interview: Candidates undergo an interview process where their business acumen and alignment with Roll’d values are assessed.
Legal Contracts: Successful candidates enter into legal agreements outlining the terms of the franchise relationship.
Training Program: Franchisees complete a comprehensive six-week training program covering operational procedures, customer service expectations, and business management.
Store Opening: Once training is complete and the store is ready for operation, franchisees officially launch their Roll’d location.
This structured process ensures that franchisees are well-prepared to run their businesses effectively while adhering to Roll’d standards.
Roll’d Franchise Profit
The profit potential for Roll’d franchisees can vary widely based on several factors including location, management efficiency, and market demand. However, there are several aspects that contribute positively to profitability:
Established Brand Recognition: As an established brand with a loyal customer base, new franchisees benefit from immediate recognition in their respective markets.
Menu Diversity: The diverse menu appeals to various customer preferences, increasing foot traffic and sales opportunities.
Supportive Franchise System: The ongoing support from Roll’d includes marketing assistance and operational guidance which helps franchisees optimize performance.
Growing Market Demand: The popularity of Vietnamese cuisine continues to rise in Australia, providing ample opportunities for growth.
While specific profit margins can differ among individual franchises due to local market conditions and management practices, many franchisees report positive financial outcomes within their first few years of operation.
Conclusion
Roll’d presents an attractive opportunity for entrepreneurs interested in joining the thriving fast-casual dining sector focused on authentic Vietnamese cuisine. With its comprehensive support system, established brand reputation, and growing market demand for Vietnamese food, potential franchisees can look forward to building successful businesses while sharing their passion for delicious food with customers across Australia.
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