Jollibee’s Chickenjoy Unveils Christmas Campaign Promising the Most Joyful and Delicious Holiday Celebration.
Jollibee has officially launched its Christmas campaign, promising the “pasko-est” and tastiest holiday celebration with its iconic Chickenjoy.
In the Philippines, Christmas is a unique and heartfelt occasion. As the holiday approaches, families strive to create joyful and memorable experiences through festive gatherings and thoughtful gifts. Food plays a central role in these celebrations, and no Filipino feast is complete without Jollibee Chickenjoy. Renowned for its crispy skin and juicy meat, Chickenjoy has been a staple at Filipino Christmas tables for generations, symbolizing not just flavor but also joy.
The new campaign features the tagline “Para Pasko-est, Chickenjoyest!” emphasizing that Chickenjoy is essential for a truly joyful Christmas. A key highlight of the campaign is a television commercial featuring actress Anne Curtis, who brings to life a vibrant celebration enhanced by Chickenjoy. The ad captures the essence of Christmas through scenes of gift-giving, dancing, singing, and shared laughter.
Luis Berba, Jollibee Philippines’ Marketing Director for Masterbrand, Chickenjoy, and Beverages, stated, “Chickenjoy isn’t just the best in taste; it’s also the best in joy that can elevate every celebration. We want our customers to have an all-out, joy-filled holiday season, and they can always count on Chickenjoy to make their moments with loved ones even more special.”
This holiday season, customers are encouraged to visit their nearest Jollibee to enjoy Chickenjoy. It is available for dine-in, take-out, or drive-thru orders. Additionally, customers can order through the Jollibee App or delivery services like JollibeeDelivery.com, GrabFood, and Foodpanda.
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