Pepsi has launched an innovative marketing campaign that takes a bold step into the world of fast food. In its latest stunt video titled “Undercover Cups,” released today, Pepsi aims to change the way consumers enjoy their favorite burgers by pairing them with its signature cola.
Pepsi’s Undercover Mission
Many burger lovers miss the chance to enjoy their meals with Pepsi, often opting for other soft drinks. To address this, Pepsi is going undercover at major fast-food chains like McDonald’s, Burger King, and Wendy’s. Using cleverly disguised fountain cups from their “Pepsi Chase Cars” fleet, the company is surprising customers with refreshing Pepsi while they enjoy iconic burgers like the Big Mac, Whopper, and Baconator.
The undercover agents, equipped with Pepsi fountain machines hidden in their vehicles, are infiltrating these popular burger spots to distribute ice-cold Pepsi. This initiative aims to reveal that many customers have been missing out on the perfect pairing of burgers and Pepsi. By surprising them with this classic combination, Pepsi hopes to demonstrate how its drink can enhance the burger experience.
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