Moooyah Burgers, Fries & Shakes is a fast-casual dining chain that has made a significant mark in the American food landscape since its inception. Founded in 2007 in Plano, Texas, by veterans Rich Hicks and Todd Istre, Mooyah has grown from a single location into a franchise that emphasizes high-quality ingredients and customer satisfaction. The brand is particularly known for its Angus beef burgers, hand-cut fries, and real ice cream shakes. This article explores the current number of Mooyah locations and the factors contributing to its growth.
Current Number of Mooyah Locations
As of now, Mooyah operates approximately 90 locations across the United States. The majority of these restaurants are franchise-owned, with only a small number being company-operated. This franchise model has allowed Mooyah to expand its reach while maintaining a focus on quality and service.
Growth Over The Years
Mooyah’s journey has been marked by rapid expansion. By 2016, the chain had surpassed 100 locations, including international sites in countries like the United Arab Emirates. However, in recent years, the number of operational units has fluctuated due to various market conditions. Reports indicate that the brand experienced a plateau during the pandemic but is now on a revitalization path, aiming to increase its footprint significantly.
Franchise Model And Expansion Strategy
Mooyah’s franchise model plays a crucial role in its expansion strategy. The brand focuses on supporting franchisees through training and operational resources, which helps them achieve higher sales volumes. The company has recently launched initiatives aimed at increasing the number of new units opened annually. For example, plans are in place to open 17 new locations this year alone.
Support for Franchisees
The support structure for Mooyah franchisees includes:
Training Programs: Comprehensive training ensures that franchisees are well-equipped to manage their operations effectively.
Marketing Assistance: A marketing fee helps fund national and regional advertising campaigns.
Operational Resources: Franchisees receive ongoing support for operational challenges and best practices.
This robust support system is designed to foster successful business operations and enhance customer experiences across all locations.
Menu Highlights
Mooyah is not just about quantity; it emphasizes quality as well. The menu features:
Never-Frozen Beef: The burgers are made from fresh Angus beef.
Hand-Cut Fries: Sourced from Idaho potatoes, these fries are prepared fresh daily.
Real Ice Cream Shakes: Made with high-quality ingredients, offering a variety of flavors.
These menu items contribute to Mooyah’s reputation as a “better burger” concept in the fast-casual dining sector.
Challenges And Opportunities
While Mooyah has seen growth, it faces challenges typical of the fast-food industry. Competition is fierce, with numerous chains vying for market share. Additionally, economic fluctuations can impact consumer spending habits. However, Mooyah’s focus on quality food and customer service positions it well to navigate these challenges.
Conclusion
Mooyah Burgers, Fries & Shakes exemplifies how a fast-casual brand can thrive through a combination of quality offerings and strategic growth initiatives. With approximately 90 locations currently operational, the brand continues to strive for expansion while maintaining high standards in food quality and customer service. As it moves forward with plans for new openings and enhanced support for franchisees, Mooyah is set to solidify its position as a leader in the fast-casual dining market.
FAQs
How much does a MOOYAH franchise cost?
The total estimated cost to open a MOOYAH franchise ranges from $477,918 to $989,793. This includes an initial franchise fee of $40,000 and various other expenses such as rent, leasehold improvements, equipment, and initial inventory. The breakdown of costs includes:
Initial Franchise Fee: $40,000
Rent and Security Deposit: $5,632 to $15,000
Leasehold Improvements: $255,000 to $344,169
Equipment and Signage: $86,645 to $425,000
Initial Training Costs: $17,000 to $21,665
Additional funds for the initial three-month period: $40,000 to $80,000.
Who is the owner of MOOYAH?
MOOYAH Burgers, Fries & Shakes is owned by MOOYAH Burgers LLC, which was founded in 2007. The company operates primarily through a franchise model and has its headquarters in Plano, Texas. The leadership team includes seasoned professionals with extensive experience in the restaurant industry.
What is MOOYAH annual revenue?
On average, a MOOYAH franchise generates approximately $1,013,000 in annual revenue per location. This figure represents the average unit volume (AUV) and is competitive within the fast-casual dining sector.
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