MOOYAH Burgers, Fries & Shakes is a fast-casual restaurant chain specializing in gourmet burgers, hand-cut fries, and milkshakes. Founded in 2007 in Plano, Texas, by Rich Hicks and Todd Istre, MOOYAH aims to provide high-quality food in a fun and family-friendly environment. The brand has experienced significant growth since its inception, expanding across the United States and internationally. MOOYAH is known for its commitment to using fresh ingredients, including Angus beef for its burgers and freshly baked buns at each location.
MOOYAH Brand Introduction
MOOYAH’s concept revolves around delivering a “better burger” experience. The menu features customizable burgers, allowing customers to choose from various toppings and sauces. The chain emphasizes quality and freshness, with a focus on providing an enjoyable dining experience. MOOYAH has carved out a niche in the competitive fast-casual dining market by combining quality food with a vibrant atmosphere.
The brand’s marketing strategy highlights its commitment to community involvement and customer satisfaction. MOOYAH locations often engage with local communities through events and promotions, fostering a loyal customer base. The franchise model is designed to support franchisees with comprehensive training, marketing assistance, and ongoing operational support.
MOOYAH Franchise Cost
Starting a MOOYAH franchise requires a significant financial investment. The total estimated cost to open a franchise ranges from $477,918 to $989,793. This investment includes various components:
Initial Franchise Fee: $40,000
Rent and Security Deposit: $5,632 to $15,000
Leasehold Improvements: $255,000 to $344,169
Furniture, Fixtures, Equipment, and Signage: $86,645 to $425,000
Initial Training Costs: $17,000 to $21,665
Computer Hardware and Software: $13,324 to $19,459
Initial Inventory/Supplies: $9,000 to $15,000
Uniforms: $1,000 to $2,000
Professional Services: $1,000 to $5,500
Grand Opening Promotional Expenses: $8,000 to $12,000
Insurance: $617 to $3,000
Licenses and Permits: $700 to $6,000
Additional Funds (for initial 3-month period): $40,000 to $80,000
These figures reflect the initial investment required but do not include ongoing operational costs such as royalties and advertising fees.
Ongoing Fees
Franchisees are also responsible for ongoing fees that contribute to the overall cost of running the franchise:
Royalty Fee: 6% of gross sales
Advertising Fee: 3% of gross sales
These fees are essential for maintaining brand standards and supporting marketing efforts across all locations.
MOOYAH Franchise Conditions
To qualify for a MOOYAH franchise, potential franchisees must meet specific financial requirements:
Liquid Capital Requirement: At least $300,000
Net Worth Requirement: Minimum of $600,000
These requirements ensure that franchisees have the financial stability necessary to invest in the business and sustain operations during the initial growth phase.
Franchisee Support
MOOYAH provides extensive support to its franchisees through various means:
Comprehensive training programs covering operations and management.
Marketing support to help drive customer engagement.
Ongoing operational assistance through field visits and reviews.
This support structure is designed to enhance the likelihood of success for new franchisees.
MOOYAH Franchise Process
The process of becoming a MOOYAH franchisee involves several key steps:
Initial Inquiry: Interested parties submit an inquiry through the MOOYAH website or contact their franchise development team.
Application Submission: Potential franchisees complete an application form detailing their financial background and business experience.
Franchise Disclosure Document (FDD) Review: Candidates receive an FDD that outlines the terms of the franchise agreement.
Interview Process: Selected candidates participate in interviews with MOOYAH representatives.
Financial Approval: Candidates must demonstrate their financial capability through documentation.
Franchise Agreement Signing: Upon approval, candidates sign the franchise agreement and pay the initial franchise fee.
Site Selection: Franchisees work with MOOYAH’s team to select an appropriate location based on market research.
Training Program: New franchisees undergo training before opening their location.
Grand Opening: After completing training and setting up the restaurant according to MOOYAH standards, franchisees launch their business.
This structured process ensures that franchisees are well-prepared for successful operations.
MOOYAH Franchise Profit
Profitability in a MOOYAH franchise can vary based on several factors:
Location: High foot traffic areas tend to yield better sales.
Management Efficiency: Effective management practices can enhance operational efficiency.
Marketing Efforts: Active participation in marketing initiatives can drive customer engagement.
Average Revenue Potential
According to reports from existing franchises:
The average unit volume (AUV) for MOOYAH locations has been reported at approximately $930,000 annually.
Some locations have achieved sales exceeding $1 million.
These figures indicate strong revenue potential for motivated franchise owners.
Return on Investment (ROI)
The ROI for MOOYAH franchises can be attractive when considering the brand’s growth trajectory and market presence.
Factors influencing ROI include:
Initial investment costs versus revenue generated.
Ongoing operational expenses relative to sales performance.
Franchisees who effectively manage their operations while leveraging MOOYAH’s brand recognition can expect favorable returns over time.
Conclusion
Investing in a MOOYAH franchise presents an opportunity for individuals interested in entering the fast-casual dining sector. With a strong brand foundation built on quality food and community engagement, MOOYAH offers comprehensive support for its franchisees. While the initial investment is substantial—ranging from approximately $477,918 to $989,793—the potential for profitability is significant given the right location and management practices.
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