In a clever new campaign, Pizza Hut aims to highlight its commitment to fresh ingredients by launching a “frozen pizza” that serves as a prank. The initiative takes place in select supermarkets across the region, where customers and influencers discover an empty frozen pizza box. The message is clear: Pizza Hut does not offer frozen pizzas.
Pizza Hut Middle East has introduced an unexpected twist to its product lineup with the launch of its first-ever frozen pizza.
However, customers were in for a surprise when they opened the box. Inside, they found a note explaining its emptiness:
“Sorry, we don’t do frozen pizzas. Our dough is freshly made every single day. But don’t worry, here’s a voucher to get a fresh one on our app.”
In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that its pizzas are never frozen. To accomplish this, their creative agency, Publicis Middle East, humorously highlighted that even when the brand pretends to offer frozen pizzas, they truly do not.
Augusto Correia, Creative Director at Publicis Dubai, shared, “Like most people, I initially thought Pizza Hut’s dough was pre-made and frozen. We realized we needed to surprise the public to debunk this misconception.”
This frozen pizza prank is part of a larger strategy to educate consumers while emphasizing Pizza Hut’s dedication to quality. The campaign, titled ‘What’s in the Box,’ aims to inform customers about Pizza Hut’s freshly prepared dough, homemade sauce, made-to-order pizzas, and its sourcing practices.
Beverley D’Cruz, General Manager for Middle East and Pakistan at Pizza Hut, stated, “In today’s world, consumers are bombarded with information, especially regarding food quality. We wanted to engage people. This stunt showcased our commitment to freshness. Surprises capture attention, and people remember them.”
Related topics:
- Post Foods Canada Launches Café Mocha-Flavored Cereal in Partnership with Tim Hortons
- Savor An Arby’s-Inspired Pizza Slice at The Former Sunset Boulevard Location
- Arby’s Unveils Seasonal Fall Menu with Fried Mac ‘N Cheese Bites And Pumpkin Pie