Whataburger is expanding its offerings beyond fast food to include a new collection of books and puzzles aimed at nurturing creativity and learning. This nationwide launch includes a variety of products designed for customers of all ages, from infants to adults.
The fast-food chain, known for its iconic burgers, is partnering with Penguin Random House and Blue Star Press to distribute this collection. It features unique imagery, including a meal being taken by a UFO and dinosaurs wandering near a Whataburger restaurant.
One standout item is WhataWorld, an adult coloring book priced at $14.95. Created by Dallas artist Alli Koch, this book combines elements of futurism and nostalgia, providing a relaxing way for adults to unwind. Its thick, perforated pages make it easy to frame completed artwork.
For children, the collection includes How to Draw Everything Whataburger, also designed by Koch. This book teaches young artists to draw over 40 designs, such as table tents, fries, and cowboy boots adorned with the famous flying W.
Infants will enjoy Whatababy, a first-word book priced at $9.95. It introduces babies to basic language concepts through familiar Whataburger favorites like burgers, fries, and honey butter. According to Whataburger, “Now even little fans can soak up the flavors of Whataburger while building their vocabulary. This fun word adventure brings the magical sights, smells, and joy of a Whataburger visit right to storytime.”
In addition to the books, Whataburger is releasing a San Antonio-themed puzzle. This 500-piece puzzle, which costs $29.95, showcases a vibrant park scene with the city’s iconic skyline in the background, all packaged in a unique oversized ketchup container.
The books will be available starting Tuesday, while the puzzle will launch on November 12. Both products can be found at major retailers and on the Whatastore. Additionally, fans in North Texas can meet artist Alli Koch at Half Price Books in northeast Dallas on November 2, where she will share drawing tips and sign copies of her work.
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