McDonald’s has announced an exciting partnership with Krispy Kreme, aiming to enhance its breakfast offerings. Starting October 15, customers in the Chicago area will be able to purchase three popular Krispy Kreme doughnuts at select McDonald’s locations. These include the Original Glazed, Chocolate Iced with Sprinkles, and Chocolate Iced Kreme Filled varieties. This collaboration is part of a broader strategy to increase sales and customer engagement as McDonald’s faces challenges in the current market.
As part of the launch, Krispy Kreme is offering a special promotion: anyone who presents a McDonald’s receipt dated between October 10 and 14 can receive a free Original Glazed doughnut. This offer is available at participating locations and aims to generate excitement around the new partnership.
Despite being the leading fast-food chain in the U.S., McDonald’s has struggled with declining sales this year. The company’s latest earnings report revealed a 1% drop in global comparable sales and a 0.7% decrease in U.S. sales compared to last year. In response, McDonald’s is taking proactive steps to reverse this trend by collaborating with another industry leader.
Krispy Kreme has seen success in its own right, reporting a 7.3% increase in total revenues for Q2 2024, with U.S. revenues up by 8.2%. The partnership between these two giants began with a limited test in October 2022, where Krispy Kreme doughnuts were sold at nine McDonald’s locations in Louisville. The positive feedback from that trial led to this expanded collaboration.
By the end of 2024, Krispy Kreme plans to have its doughnuts available in over 1,000 McDonald’s restaurants, with aspirations to reach 12,000 locations by the end of 2026. This partnership not only aims to boost McDonald’s breakfast menu but also provides Krispy Kreme with increased access to customers.
Krispy Kreme’s CEO, Josh Charlesworth, expressed enthusiasm about the collaboration, stating that it fulfills a significant demand for more access to fresh doughnuts. He noted that this partnership represents an exciting opportunity for both brands and their customers.
This strategic move may provide McDonald’s the momentum it needs to recover from its recent sales slump and re-establish its position as a leader in the fast-food industry.
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