KFC Malaysia has announced an expansion of its partnership for The Harvest Project, aimed at transforming surplus food into resources for underserved communities. Since its launch in 2007, KFC Add Hope has contributed over RM32 million to initiatives focused on eradicating hunger.
Initially involving 30 stores, the program will expand to 80 locations by 2024. This initiative, which began in 1992, aims to divert excess food to those in need. KFC Malaysia is partnering with two organizations:
Kechara Soup Kitchen (KSK) and The Lost Food Project (TLFP). This collaboration highlights KFC Malaysia’s commitment to social responsibility and environmental care.
The partnership with KSK started in 2019, focusing on distributing surplus food from selected stores in the Klang Valley. As of December 31, 2023, the program has donated a total of 6,547 kg of food through the Harvest e-log system.
In September 2024, the program will relaunch with an initial phase involving 54 stores outside the Klang Valley. Locations include KFC Nilai Square, KFC Aeon Tebrau City, and KFC Mid Valley Southkey.
These outlets will work with KSK and TLFP to ensure regular and safe food donations.
In just one month, KFC Malaysia diverted nearly 600 kg of unsold food, benefiting over 18 charity homes. This amount is equivalent to around 1,700 KFC snack plates. The initiative aligns with KFC Add Hope’s mission to support underprivileged communities and reduce food waste.
KFC Malaysia aims to increase participation to 80 outlets in 2024, with each store expected to donate at least once a month.
Nehchal Khanna, CEO of QSR Brands, expressed confidence in meeting this target and hopes to triple the surplus food collected by year-end—equating to approximately 5,100 snack plates. The long-term goal is to extend this program to all KFC outlets within reach of their partners and explore additional partnerships for broader outreach.
Both KSK and TLFP have played crucial roles in raising awareness about food waste and supporting vulnerable communities. Their extensive experience with major brands across Malaysia enhances the credibility of their efforts.
Anis Yusof, Chief Communications Officer at QSR Brands, emphasized the importance of this initiative in not only minimizing waste but also strengthening community resilience. By expanding its partnership, KFC Malaysia aims to redistribute surplus food effectively, improving food security and fostering a sustainable food ecosystem.
The partnership signing ceremony included notable figures such as Loi Liang Tok, Head of KFC Malaysia, Cambodia & Brunei, and David Chiam, Head of Governance & Compliance at QSR Brands.
KFC Add Hope has three main pillars: feeding programs, education, and community support. Justin Cheah, Marketing Director at Kechara Soup Kitchen Society, praised KFC’s long-standing commitment to helping communities and noted that the expansion reflects the brand’s dedication to social causes.
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