Starbucks is set to celebrate National Coffee Day on September 29 by hosting a special event called “At Home With Sofi Tukker.” The coffee giant will partner with the energetic music duo, Sofi Tukker, for a live DJ streaming set on Twitch from 10 AM to 12 PM PT (1 PM to 3 PM ET).
This free livestream event aims to unite fans over music and coffee pairings from the comfort of their homes. Sofi Tukker has been known for their community-focused initiatives, especially during the pandemic. Starbucks will be the first brand to collaborate with Twitch’s new DJ platform, offering a unique experience inspired by their coffee roasts. The set will begin with a soft and smooth Starbucks® Blonde Roast, transition to a rich Medium Roast, and conclude with a strong Dark Roast.
Sofi Tukker, known for their uplifting energy, has released a new album titled BREAD (“Be Really Energetic and Dance”).
The album symbolizes connection and celebration, themes that resonate with their performances. “The music we make is all about positive energy and connection, just like Starbucks coffee,” said Sophie Hawley-Weld of Sofi Tukker.
Tucker Halpern added, “We travel a lot, but making a cup of Starbucks coffee is something I can always rely on. It helps us slow down and connect.”
In addition to the live event, Starbucks is offering a special deal for National Coffee Day through Amazon. Customers can receive $10 off when they spend $50 on select Starbucks coffee products until September 29. This includes popular items like Pike Place Medium Roast and seasonal favorites such as Pumpkin Spice.
Starbucks encourages coffee lovers to join in the celebration by enjoying their favorite brews while tuning into the live DJ set. The combination of music and coffee aims to foster community connections and create memorable moments for fans at home.
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