Chipotle Mexican Grill has teamed up with Spirit Halloween to launch a fun, restaurant-themed costume collection just in time for the Halloween season.
The collaboration comes after a successful viral moment two years ago, when Chipotle shared a playful image of a “Chipotle Fork” bodysuit, followed by a “Chipotle Napkin” costume. That post garnered over 700,000 reactions from excited fans. Now, Chipotle is making these ideas a reality by introducing an official costume line that includes a variety of recognizable items from its restaurant.
The available costumes feature:
- Chipotle Fork
- Chipotle Napkin
- Chipotle Water Cup
- Chipotle Burrito
- Chipotle To-Go Bag
Chris Brandt, Chipotle’s chief brand officer, expressed his excitement in a recent press release, saying, “Our Boorito tradition started with a simple burrito-themed costume contest, and now we’re elevating it with our first-ever costume collection in collaboration with Spirit Halloween. Along with these bodysuits, we’ll be offering fans a thrilling deal next month.”
With this partnership, Chipotle becomes the first brand to collaborate with Spirit Halloween, the largest Halloween retailer in North America.
Kym Sarkos, executive vice president of Spirit Halloween, shared her enthusiasm as well, saying, “Spirit Halloween is all about memes, and every year we’re amazed by the creativity of our fans who turn our memes into costumes. We’re so excited to team up with Chipotle and bring these fun creations to life.”
This unique collaboration is sure to add a deliciously fun twist to the Halloween season for fans of the restaurant and Halloween lovers alike.